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Marketing

The 5 most common homepage pitfalls and how to avoid them . .. Whitepaper download

In this white paper, you’ll discover: User commentary on good and bad homepages (some comments are downright hilarious!) The 5 most common homepage pitfalls and how to avoid them. How your homepage stacks up against competitors. Take the 5 Second Test!

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YOC forms tripartite agreement with Future and Appetite

YOC, the mobile ad technology company, has announced a three-way partnership with Future Publishing and Appetite Creative Solutions. The agreement will enable brands to extend Future’s high value audience data across YOC’s boutique collection of premium publisher sites. Advertisers can

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Retail 2.0 – key considerations for VR and AR in store .. Andrew Watts, KHWS

Andrew Watts, Founding Partner at KHWS, the Brand Commerce agency Retail is not shy of technology. Its adoption is often a necessity. However, whether it’s e-commerce platforms, back office inventory or mobile apps and optimisation, getting to grips with how

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Brand partnerships: unlocking customer loyalty .. Chris Wilson, Ingenuity

Chris Wilson, Head of Brand Partnerships at new business consultancy Ingenuity, examines how the right brand partnerships can help marketers deliver successful loyalty programmes Loyal customers are few and far between. The fact that consumer spending is currently at its

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Acquisition of a new client …. “Make former customers feel wanted” … E-goi

First things first: the cost of retaining an existing client, or even the cost of getting an old one back is way much lower than the cost of acquisition of a new client. Think about it: is it more difficult

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