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Marketing

UK entrepreneurs back new tech start-up to transform influencer marketing

Latest : dyzio, a technology platform that promises to streamline influencer marketing on a global scale, has launched in beta with the backing of UK digital entrepreneurs. dyzio is the first of its kind in the marketing tech arena and

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Movers and Groovers: Acxiom announces global data team .. Marc Fanelli, Chandos Quill and Karen Caulfield

Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced new global data capabilities that will expand its global data curation and data activation reach through the appointment of three industry executives with more than 50 years

Movers and Groovers: Acxiom announces global data team .. Marc Fanelli, Chandos Quill and Karen Caulfield Read More »

Events : Conversion World 2017 agenda is now live plus full speaker line up

Why attend? #1 : It’s completely FREE to attend : This is a no brainer. A no cost conference where you can watch the best in the industry sharing the secret sauce of how the experts do CRO –  Practical, actionable conversion

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Revealed … the secret of how to transform dissatisfied customers into brand ambassadors.

How to: Turn dissatisfied customers into brand advocates www.cyance.com Jon Clarke, CEO of B2B predictive marketing technology company, Cyance, discusses how predictive marketing is the secret to transforming dissatisfied customers into brand ambassadors. Today’s customers are a whole new breed.

Revealed … the secret of how to transform dissatisfied customers into brand ambassadors. Read More »

Movers and Groovers : IAB UK appoints Jon Mew as CEO

The Internet Advertising Bureau UK has named Jon Mew as its new chief executive. Mew has been the IAB’s Chief Operating Officer since September 2014. He joined in November 2008 as the first Head of Mobile, before moving into the

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Junk food advertising will soon be hit by a ban across all media aimed at children both on and offline … PromoVeritas

Junk food advertising will soon be hit by a ban across all media aimed at children both on and offline. Last week the Committee of Advertising Practice (CAP) set out their ‘tough’ new rules relating to the advertising of HFFS

Junk food advertising will soon be hit by a ban across all media aimed at children both on and offline … PromoVeritas Read More »