Marketing services consultancy Catalyx has launched a significant capability based on a series of entirely new machine learning algorithms that gives brands and businesses a powerful new way to understand, track, identify and uncover information online about their consumer, key […]
Social listening, tracking and analysis tool lanched by Catalyx.. Read More »
Experiential marketing will drive digital marketing during 2017…. https://t.co/P10voRcfmb pic.twitter.com/BhTSUB2Fd1 — Will Corry (@slievemore) December 8, 2016
According to new research undertaken by internal talent engine, ProFinda, employees are wasting valuable work hours looking for support in their roles, as they are unable to identify internal expertise from within their own organisations. This wasted time supports recent
London retailers are set to get a big boost from Spanish and Italian ‘shopcationers’ – people travelling to shop – this weekend, with the weak pound making the Capital the top destination for international shoppers over Europe’s Immaculate Conception public
“Fly-in” shoppers to boost British retail this weekend, predicts lastminute.com group Read More »
Today xAd, the global leader in location intelligence that drives sales, releases its foot traffic analysis of the UK’s leading high streets over the Black Friday weekend and reveals what will drive shoppers to purchases over the Christmas season. The
Car giant Fiat is supporting the launch of its Fiat 500X and recently released Fiat Tipo Hatchback models with an experiential push through Initials. The two-day roadshow, aimed at driving awareness and consideration of the vehicles, sees Fiat launch an
Leading earned content platform Olapic released the results of a global study exploring the impact of user-generated photos on consumer trust and brand engagement. Results show only six percent of people surveyed in the UK (between the ages of 16
Global study shows consumers more likely to buy products endorsed by ‘real people’ Read More »
New research from specialist web design and marketing agency, Digimax, suggests that nearly nine in ten businesses aren’t measuring their social media marketing efforts as it’s revealed just 14% of businesses surveyed said they currently measure their social media campaigns
86% of brands are not measuring their social media marketing efforts Read More »
Disney UK and MBNA have collaborated to transform an MBNA Thames Clippers catamaran into a Polynesian Wayfinder vessel to celebrate the launch of Disney’s “Moana,” its latest animated film, featuring an adventurous and seafaring young heroine. In the film, which
Disney and MBNA team up for the first time for the launch of “Moana” Read More »
Research unveiled today has highlighted that social media is king when it comes to launching new products: three-quarters of brand marketers (74%) now prioritise social media above TV advertising in their launch marketing plans. The research was commissioned by launch
