Global loyalty marketing agency, ICLP, reveals that the majority of British consumers are now in less committed relationships with their favourite retailers than ever before, with only 8% feeling devoted towards their preferred retail brands. Devotion, which is a factor […]
Seven CEO Sean King Top digital agency Seven will represent the UK in the first-ever global supergroup of content marketing specialists. The Global Content Marketing Network (GCMN) unites two of the world’s biggest experts in the field – Seven’s European
London agency Seven C3 becomes part of the world’s first content marketing supergroup Read More »
Grist’s Andy Rogerson, on how Facebook has overtaken LinkedIn as where business leaders engage with thought leadership. #Marketing https://t.co/p47TZmhMx1 — Grist (@gristonline) November 17, 2016 A new study reveals Facebook is the go-to platform for industry leaders seeking business
A top tip for any business at Christmas is to run an advent calendar promotion – these are popular with followers hoping to supplement their Christmas gifts with stocking fillers and big value prizes alike. They are truly are a
Thinking of running an Advent promotion -six top tips? / PromoVeritas Read More »
Sonovate, the recruitment finance and back office provider, has appointed WPP’s global brand strategy and design agency, Brand Union, to build a fintech brand for the future. The fast-growth fintech company, founded in 2012, has emerged as a significant challenger
Sonovate has appointed WPP’s global brand strategy and design agency, Brand Union Read More »
Sky’s new TV commercial for Sky Store shows Idris Elba in a range of ostentatiously glamorous situations, including in a hot tub filled with tablet devices to illustrate how, thanks to Sky Store, he ‘owns’ box sets and can watch
Marketing budgets are continuing to rise, according to a survey of marketing executives by Gartner, Inc. The survey showed that marketing budgets increased to 12 per cent of company revenue in 2016, from 11 per cent in 2015. Fifty-seven per
Gartner Survey reveals marketing budgets increased for third consecutive year Read More »
On the eve of John Lewis’ Christmas ad launch, a study reveals the huge amount of Christmas-related content sharing online and how marketers can tap into it to fuel sales, particularly around 4 key “hotspots” based on an analysis of 10 million shares.
Curation Wall, a Bristol-based social media SaaS start-up, provided a social media wall for the popular Learn Inbound marketing conference, held in Dublin on the 19th October. Curation Wall also created a short 360 degree video at the event, using
Curation Wall provides Social Media Wall & 360 Degree Video for Learn Inbound Dublin Read More »
Karmarama is launching a new TV campaign for Kerrygold’s spreadable range, which is going live this coming weekend. The inspiration for the idea came from the fact that the home of Kerrygold is the wettest place in Ireland, and plays
