Marketing employers who focus too heavily on hiring and training around specific technical skills could be creating a skills imbalance at the heart of their business and impact their ability to embrace digital opportunities, according to the latest research from […]
Hays Research – Marketers neglect core skills in favour of technical expertise Read More »
There is no respite for retailers – shopping is a 365 days a year activity, with an increasing number of consumers now shopping on Christmas Day. But while retailers will be preparing for high traffic and worrying about online performance
Getting ready for Christmas day – There is no respite for retailers Read More »
Latest Content News …Nathan Sinnott writes … Content marketing is big business these days. It’s a huge element of online marketing and has become a favoured lead generation tactic for many businesses, with good reason. And, it’s not an easy
Important news for B2B Marketers : 10 huge mistakes content marketers make Read More »
Top 10 PR and marketing stunts and campaigns of October 2016 | PR Examples https://t.co/1eOMY6jfZH … Please Retweet pic.twitter.com/SqXiVoHZGc — Will Corry (@slievemore) November 3, 2016
Top 10 PR and marketing stunts and campaigns of October 2016 Read More »
Today, retail property developer Hammerson announces the launch of the first of its series of new TV adverts. Part of the new wider integrated brand campaign ‘Where More Happens’, the spots have been designed to illustrate that Hammerson’s shopping centres
New campaign for Hammerson by Isobel Read More »
Tim Aldiss writes for Four Broadgate, a financial services and higher education public relations (PR) agency. Modern marketing and PR increasingly seems to work on overdrive. Gone are the days when campaigns could be comfortably planned with lead times measured
The marketing mistake of prioritising the future over the present … Tim Aldiss Read More »
The history of marketing goes a long, long way back: did you know that already in ancient Rome, the most successful gladiators were getting paid to wear and advertise products? Ever since people have had things to sell, there has
How marketing ideas have changed over the last 100 years Read More »
Latest … Rakuten Marketing, a leading technology company that enables brands to thrive and profit through digital marketing, today released The Facebook Measurement Divide, its newest Rakuten Marketing Insights Report. The report finds marketers relying solely on third-party analytics platforms are
Research : Web analytics tools undervaluing Facebook’s ROI? Read More »
In October 2015, Dell and EMC Corporation announced the largest technology merger in history. With complementary product portfolios and customer bases, the combined company would be an unmatched end-to-end provider. Together, Dell and EMC Corporation, along with its portfolio of
Brand Union reveal the new Dell EMC re-brand Read More »
