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Marketing

Content marketing agency launches – Foxtrot Papa

Foxtrot Papa, a specialist, 40-strong team of creative, insight-led content marketers, has launched today, providing innovative and engaging content for world-class brands. The launch comes at a time when many traditional agencies are redefining themselves as ‘content experts’ – but […]

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[Watch] : Golden Retrievers from the UK embark on a road trip, a Lhasa Apso models to launch the car in Italy and a French Poodle heads out on a date night

Ford has produced a set of video advertisements to launch the new KA+ using dogs from around the world to showcase key design features. Golden Retrievers from the UK embark on a road trip, a Lhasa Apso models to launch

[Watch] : Golden Retrievers from the UK embark on a road trip, a Lhasa Apso models to launch the car in Italy and a French Poodle heads out on a date night Read More »

Total Media launches performance media agency, Running Total

The behavioural planning agency, Total Media, has today announced the launch of Running Total, a new joint venture specialising in performance media planning and buying. The venture will be co-owned by Total Media, and John Marshall and Colin Reynolds, who

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Ingenta Audience enables advertisers to find and reach their audience at their most receptive

Ingenta Audience, powered by Enreach, the latest addition to the Ingenta Advertising package, allows digital publishers to sell online newspaper and magazine advertising space by leveraging programmatic buying capability to reach “the right audience, with the right offer, at the

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Movers and Groovers : Anna Jones, CEO at Hearst UK stepping down to co-found AllBright

Anna Jones is stepping down as Chief Executive Officer (CEO) in 2017 to co-found AllBright, the ground-breaking funding platform dedicated to sourcing, nurturing and backing the most outstanding female-led companies in the UK. She will also become Executive Chairman of

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Small online retailers competing with High Street giants with Click & Collect

Along with @HubboxPlymouth enjoy #Hubbox @HUBBOXPentewan @TheHubBox @HubStives @HubBoxExeter! #Burgers #Beer #Dogs pic.twitter.com/9vdqs7AJez — Hubbox Plymouth (@HubboxPlymouth) July 13, 2016 With more than 300,000 instances every day in the UK, the problem of missed deliveries is a growing headache for

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Measurement budgets increase as content marketers see issue as critical, finds study

Measurement is critical to content marketing with dedicated spend set to grow over the next year, according to a new study by the Content Marketing Association. 73% of senior level marketers said measurement is very important to their content marketing

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