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Watch : Guess which Hollywood films are recreated in new Jarlsberg cheese campaign

Jarlsberg cheese gives movie fans a whole new take on their favourite films, with three new videos of classic dinner scenes shot from an entirely new angle. Created by Stockholm and Amsterdam-based creative agency, Perfect Fools, this new take puts […]

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Hungryhouse to launch new reality-tv style ad campaign

Hungryhouse, the online food ordering platform, has today unveiled its innovative ‘reality-TV style’ advertising campaign. Featuring its new ‘Love Takeaway’ tagline, the adverts showcase the genuine, unscripted moments that people share when enjoying takeaway and taps into the nation’s love

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LinkedIn launches international marcomms campaign with John Lewis and ASOS

LinkedIn, the world’s largest online professional network, today announced the launch of a new international B2C and B2B marcomms campaign designed to drive awareness of its ‘Jobs’ function and support engagement amongst its global members. The content marketing-led campaign –

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Wildfire launches new labs initiative to ‘prove’ the value of PR

IT'S ALIVE! Wildfire brings you the first of many scientific PR experiments! #WildfireLabs #PR #Marketing https://t.co/5Ry2aa15BI pic.twitter.com/EZ6dEfq45F — Wildfire (@WildfirePR) September 27, 2016 Is PR an art or a science? Wildfire has launched its own lab — a new initiative

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Research : How marketers can test NPD 3x faster : Exclusive interview with Giles Watts, Nielsen

NPD : We at theMarketingblog had a very interesting Question and Answer session with Giles Watts, Nielsen’s UK Director of Innovation. We covered ….. Tell us about Nielsen Quick Predict? You talked about the 15% failure factor. Tell us how your

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McCann London and Shredded Wheat give consumers chance to ‘Shred Life’ and win £150 in diving competition

McCann London and Shredded Wheat have given consumers the chance to ‘Shred Life’ in a new diving competition with a £150 cash prize. Following on from the Shredded Wheat campaign in which a diver was seen jumping into the chlorinate

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