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Marketing

B2B marketers must help rather than push prospects toward sales decisions

In today’s digital age, your prospects are savvy. Able to research online before making decisions, buyers are less responsive to traditional sales and marketing. This has led to software sales cycle lengths increasing. You can download this guide here>>>>

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“I love the new brand. It looks beautiful, is customer focused and gives a clear, simple route to our products” / Kate Cox, CMO, 123 Reg

123 Reg, the UK’s leading domain registrar has revealed a new brand strategy and identity in a bid to become even more accessible to micro business customers. It has been created by next generation business consultancy, BrandCap.

“I love the new brand. It looks beautiful, is customer focused and gives a clear, simple route to our products” / Kate Cox, CMO, 123 Reg Read More »

Programmatic Will Account for Three-Quarters of UK Digital Display Market Next Year

The UK will remain a market leader in programmatic digital display ad spending, and this year eMarketer expects advertisers to spend £2.67 billion on programmatic trading, up 44% from last year. And further growth is anticipated: This year, programmatically traded

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ISBA Launches the first ever contract for advertisers to use when working with social talents

ISBA today launches the first ever template contract for advertisers to use when working with social talent.  Created in partnership with law firm Lewis Silkin the new contract also had input from major brands and social talent agents. Brands are

ISBA Launches the first ever contract for advertisers to use when working with social talents Read More »

America’s fastest growing software company, BounceX, brings Behavioural Marketing to the UK

BounceX, creator of the Behavioural Marketing Cloud and the USA’s fastest growing software company, today announces it is bringing its technology to the UK with the opening of a London office. BounceX’s Behavioural Marketing Cloud unlocks a new marketing channel

America’s fastest growing software company, BounceX, brings Behavioural Marketing to the UK Read More »