Shift in consumer behavior … Exclusive article by Brendan O’Brien, Search Optics In May 2015, Google reported that more searches are being conducted on mobile devices than on desktops, setting a new milestone in the digital marketplace. This change in consumer […]
Future of mobile advertising / Exclusive article by Brendan O’Brien, Search Optics Read More »
This new guide highlights the challenges companies face when thinking about marketing automation, from strategies to platform choice, and how to overcome them. Whether you are already using marketing automation or considering if it’s worth the investment, this guide will
Havas Media Manchester has been awarded the media planning and buying business for Staples – the global retail supply chain. The agency won the account following an international competitive pitch through Havas Media International Paris, against the account’s incumbent Carat
Havas Media Manchester lands multi-million pound Staples business Read More »
By Niki Macartney, strategy director at Southpaw Grocery brands face many challenges in these fast-moving digital times; they need to think fast to combat the pincer movement of competitors and changing consumer behaviour. Reviving a brand is an option for
9 ways FMCG brands can remain relevant … by Niki Macartney, Southpaw Read More »
Howard Williams, marketing manager at Parker Software, explains exactly how marketing software can help to maximise the results of campaigns As most marriage counsellors will tell you, any partnership can experience the fact that a gradual decline in interaction will lead
“Marketing and automation a match made in heaven”.. Howard Williams, Parker Software Read More »
The Great British Business Show will be held in London later in the year at the London Olympia. Dan Wilson, Tamebay previews… To find out more and book you place, visit the registration page here. As they say of the
The Great British Business Show, London: 28&29 November 2016 Read More »
What you need to know about becoming a freelance marketing consultant In the ever-changing labour market, more and more companies are using freelance talent to boost their in-house resources. Although it’s hard to put a precise figure on just how
What you need to know about becoming a freelance marketing consultant Read More »
An innovative concept to make it easier to navigate London on foot by marking the city’s underground rail routes at street level has been named the winner of the Ford-sponsored brief at the Design & Art Direction (D&AD) New Blood
London congestion busting idea wins D&AD award Read More »
It is definitely not a good thing when advertising legend Sir John Hegarty describes your spot as “the most stupid thing” the has even seen in his whole life. That is exactly what happened to a recent Nivea ad, created
Nivea’s spot featuring pooping seagull may be the stupidest ad of 2016 Read More »
Forget postage samples to mum bloggers, the latest craze for these mums is being on assignment distributing mass samples out to other mums in their local community. And talking about it online and offline. Talk to Mums has built an
“The new craze parenting bloggers are raving about” / Talk to Mums Read More »
