Halfords launches its new brand platform with its first ever TV ad to feature a real family. Launching with the new “For Life’s Journeys” strapline, the TV ad shows a family leaving home for an adventurous weekend together and celebrates […]
Watch : Halfords launches new brand platform with real family TV ad Read More »
Every year, brand valuation and strategy consultancy Brand Finance conducts a unique study, calculating the brand strength and value of the world’s leading football club brands. The results are published in the Brand Finance Football 50. Manchester United tops the
The world’s most valuable football brands 2016 Read More »
Bench, a new company born out of the St Ives Group, has implemented a new marketing platform for Ryanair, as part of the airline’s wider digital transformation and customer engagement programme. Ryanair’s customer-focused strategy has data driven marketing that is
Bench implements marketing platform for Ryanair Read More »
[eBook] A CMO’s Guide To Inbound Marketing ROI For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect. Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares,
Every year we see trends emerge and marketing strategies appear and disappear, having their turn to be at the forefront of the minds of companies. Various trends appear and dominate brands everywhere constantly, as the marketing landscape changes year by
What areas are big brands focusing on for their marketing strategies in 2016? Read More »
Kia, the principal sponsor of Surrey County Cricket Club, has launched a 70’s inspired instructional video featuring Surrey star Jade Dernbach to promote the club’s Kia Catch competition. Global marketing & communications agency INNOCEAN UK was briefed by Kia to
Conversion Conference London https://t.co/1M0bUf6OZ8 pic.twitter.com/97A9unU25X — Will Corry (@slievemore) May 23, 2016
Events : “Learn how to optimize your website and grow your business” Read More »
They call him #BigStig pic.twitter.com/Qy8zTwSPLb — Top Gear (@BBC_TopGear) May 17, 2016
Something tells me there’s a new series of @BBC_TopGear starting soon Read More »
With consumer confidence levels plunging into negative territory courtesy of Brexit concerns, marketing to British consumers has become a tricky business. Whilst it’s common sense that any marketing strategy will need to localise itself around the cultural preferences of each
Swearing, emojis and NSFW celebs: the quirks of marketing to Brits Read More »
NatWest is supporting mum entrepreneurs (Mumpreneurs) by lending its iconic purple branded bus to the Mumpreneurs Networking Club as they do whistle stop tour of 4 UK locations in May: Guildford 16th May, Kingston 17th May, Brighton 25th May, and
Women for Women : Where are all the women on the boards? They’re on the buses! Read More »
