Influencer marketing is the first real consumer-driven marketing channel. It’s real people talking to real people “Influencer marketing is the ability for brands to connect with influencers to create more authentic content that resonates with consumers.” -Todd Cameron Todd explains, […]
This new ‘Content Deal’ means you take the high ground on true Influencer Marketing Read More »
A new study released today from Outsmart, the marketing body for Out of Home (OOH), reveals that OOH activity drives +17% uplift in smartphone brand actions. ‘OutPerform’ is its first major study since opening doors in September 2015. Outsmart joined
Study reveals out of home drives significant uplift in smartphone brand action Read More »
OLIVER Group, the in-house agency specialist, has designed and launched The OLIVER Marketing Gateway (OMG), a new end-to-end marketing resource management platform. Designed to streamline the entire marketing communications process, OMG is aimed primarily at marketers and has already been
OMG! OLIVER unveils new marketing resource tool Read More »
Sometimes change is what’s needed most. Redeveloping your website can transform your marketing so it’s more strategic, better targeted, and just what your prospects are searching for. Your website may be your most important marketing tool, but it’s not just
Kate Thornton’s cashback shopping site TBSeen has won £100,000 worth of space on digital out-of-home (DOOH) screens, following an audience vote at Ad Week Europe. The vote followed Posterscope’s ‘Storytellers Will Rule the World’ session, in which three thought-provoking concepts
Kate Thornton’s TBSeen wins £100k DOOH space from Posterscope at Ad Week Europe session Read More »
Facebook last week announced a host of changes to its branded content policies signalling new opportunities for brands and rights holders according to Repucom, the trusted advisor in sports and entertainment intelligence. The new policy allows content such as videos
Faecbook’s new branded content policy spells new age in digital marketing Read More »
Sometimes change is what’s needed most. Redeveloping your website can transform your marketing so it’s more strategic, better targeted, and just what your prospects are searching for. Your website may be your most important marketing tool, but it’s not just
“10-step website redesign checklist” – Exclusive download Read More »
Guaranteed ‘load your own’ unlimited article coverage in theMarketingblog only £65pm https://t.co/j0qmNf1bvr pic.twitter.com/sJ6uOocCX5 — Will Corry (@slievemore) April 16, 2016
Mother tries even more ‘epic’ for MoneySuperMarket ..Please retweet https://t.co/RQE5B64aWc pic.twitter.com/64il1RX9Po — Will Corry (@slievemore) April 13, 2016
A study commissioned by digital transformation business, Squiz, suggests that many B2B brands still have a way to go to become more customer-centric, with over two-fifths (41%) of marketers thinking more work is required. Although 83% of B2B marketers recognise
Two-fifths of B2B marketers failing to deliver customer-centric approach Read More »
