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Marketing

‘A Place for Creation’ ignites creative passions with brand new Members’ Inspiration Hub

A Place for Creation, the innovative new inspiration resource for creatives everywhere, is launching an exciting new Members Hub, packed with exclusive content that will help those within the creative sector to ignite their passion, whatever it may be. The […]

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The big brands have spoken: quality not quantity comes out on top … Hannah Campbell

By Hannah Campbell, Operations Director at The Work Perk A statement made last month by the CEO of Coca-Cola, Muhter Kent, indicated that the company will be shifting focus to the quality of its marketing messages rather than the volume

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61% of UK marketers say programmatic ads provide greater ROI than traditional media

Yet 41% say they are still unsure how to tackle attribution tracking, according to AdRoll’s State of the Industry UK 2016 report Adroll, the digital marketing specialists, today released their State of the Industry UK 2016 Report, revealing that 61%

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Research : Unilever loses its crown as world’s top advertiser to rival Procter & Gamble .. WARC 100

2nd ranked UK has two most effective campaigns in global top 20 55% of the world’s most impactful campaigns are digital-led Campaigns with a cause fill rankings of the world’s most effective campaigns Unilever loses its crown as world’s top

Research : Unilever loses its crown as world’s top advertiser to rival Procter & Gamble .. WARC 100 Read More »

Capture and Mothercare partner to offer in-house customer marketing service to brands

Capture, the UK’s leading specialist retail media agency, today announced it has partnered with leading global retailer for parents and young children, Mothercare. Appointed to offer an in-house customer marketing service to supplier brands, Capture will be working to build

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