TheMarketingblog

Marketing

Why Black Friday was a missed opportunity for online loyalty programmes … Collinson Latitude

The Christmas holiday period has long been by far the busiest time of the year for UK retailers, but recent years have seen Black Friday grow spectacularly in popularity. James Berry, E-commerce Director at Collinson Latitude, explains how a strategic

Why Black Friday was a missed opportunity for online loyalty programmes … Collinson Latitude Read More »

Hollywood & the Candidate Experience Mapping by Bryan Adams, CEO & Founder, Ph.Creative

Bryan Adams, CEO & Founder, Ph.Creative In 2014, Virgin lost 7,500 customers as a result of direct candidate rejection or poor candidate experience. Through market research and analysis we were able to put a price on this figure: 7,500 lost

Hollywood & the Candidate Experience Mapping by Bryan Adams, CEO & Founder, Ph.Creative Read More »

Women made more than 10 searches per minute for “coat” on eBay.co.uk between 11pm and midnight on Christmas Eve

New data released by eBay Advertising today suggests brands could be failing to capitalise on the UK’s final hour festive shopping frenzy. The publisher has revealed that the final day and hours before Christmas Day is prime “present panic” time

Women made more than 10 searches per minute for “coat” on eBay.co.uk between 11pm and midnight on Christmas Eve Read More »

Research : Less than a third of consumers (30%) associate the De’Longhi brand with premium coffee

De’Longhi is launching its most advanced coffee machine, the PrimaDonna Elite, which will be available at Harrods for £1,500. By allowing people to tailor their coffee to the exact aroma and temperature they want, the brand is attempting to push

Research : Less than a third of consumers (30%) associate the De’Longhi brand with premium coffee Read More »

“Attention is Currency” Let’s talk about getting attention with a free bespoke newsletter trial

B2B Marketers : Attention is Currency : How to get a bespoke newsletter at a very special rate – only £85 per weekly issue / £135 per month  ..  Special offer open only to end November 2015 so hurry.

“Attention is Currency” Let’s talk about getting attention with a free bespoke newsletter trial Read More »

StackaWraps are offering discounted pricing on ‘5ft Tall 360° Full Wrap Bottles’

New unique sensory marketing from StackaWraps for your brands Hi For a limited period we are offering discounted pricing on 5ft Tall 360° Full Wrap Bottles – From £149.00 and Mini StackaWraps – Boxed and Ready to Go from £95

StackaWraps are offering discounted pricing on ‘5ft Tall 360° Full Wrap Bottles’ Read More »