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Marketing

“The founders of the Marketing Technology Association on why they founded the MTA”

By 2016, 89% of companies will compete mostly on customer experience, v 36% four years… http://t.co/8rQ5D2HsuP … pic.twitter.com/9CAv7BlIij — Will Corry (@slievemore) May 24, 2015

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Digital Marketing : Complicated requirements? We can handle them

Successful digital marketing is effortlessly smooth on the surface – not to mention attractive and engaging – but this expertly conceals a complex machine underneath. By Liane Baddeley (CE content project manager) 

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Viacom International Media Networks launches a new Commercial Innovation group to help advertisers create customised, content-led campaigns

Viacom International Media Networks (VIMN) is forming a new Commercial Innovation group to help advertisers create customised, content-led campaigns that reach beyond existing online advertising inventory to take better advantage of new digital and social media touch points being generated

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What have Oracle, KPMG, Accenture, Deloitte, JWT, Edelman, Ogilvy, McCann and Havas got in common?

What have Oracle, KPMG, Accenture, Deloitte, JWT, Edelman, Ogilvy, McCann and Havas got in common? Some of the biggest names in marketing services, management consultancy, accounting, legal and technology services are using blur’s online marketplace to win new business.

What have Oracle, KPMG, Accenture, Deloitte, JWT, Edelman, Ogilvy, McCann and Havas got in common? Read More »

Getting your product sample into the hands of sports fans – Sally Durcan, Hotcow

Getting your product sample into the hands of sports fans could prove to be super-profitable. Wimbledon; Royal Ascot; the Rugby World Cup. We are a sports-mad nation and these are just a few of the large scale sporting events being

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Experiential street team marketing : Do you ever wonder how best to distribute your product samples? / Sally Durcan, Hotcow

Do you ever wonder how best to distribute your product samples? Modern technology has made it easy to avoid advertisements – we are able to skip through ads when watching pre-recorded shows, and download free software to block most online

Experiential street team marketing : Do you ever wonder how best to distribute your product samples? / Sally Durcan, Hotcow Read More »