The big agency groups are turning to online pitching to boost the efficiency of their new business efforts. The number of large agencies using blur’s online marketplace to win new marketing and PR clients has risen dramatically with over 2,000 […]
Content marketing platform Styla announces €2.5m seed funding to help make everyone a magazine publisher “I wanted to get in touch to introduce you to Styla, a content marketing company that is impressing fashion companies including LVMH. Styla’s patent-pending technology
Advertisers spent £1.1bn on “Online Performance Marketing” in 2014; up 8% Consumer spend due to OPM rises 14% Advertiser ROI increases 6% to £15 per £1 spent 4 in 5 Britons online have used a website employing OPM techniques
Research : Affiliate Marketing & Lead Generation generates £16.5bn in consumer spend Read More »
Advertising campaigns are about more than just advertising lines. Shopping centre Westfield has created an immersive culinary pop-up brand experience to mark the launch of its 2015 dining campaign, The Food Sensation. Over two weekends in February, visitors to The
Check this very comprehensive interactive timeline on the algorithm update from Google Google is set to release an algorithm update on April 21st (Tuesday) and it is likely to be quite significant as they continue their efforts to enhance the
New benchmark from Ventana Research to examine the trends and best practices in modern customer service Ventana Research will assess both the way customers use support channels and the way organisations understand their customers’ needs, and how best to meet
NewVoiceMedia – Research into the efficacy of customer self-service Read More »
Asda has launched the world’s first Rich Ad Messaging campaign. Engaging their Easter audience via a scrolling ad message on their mobile devices whilst they browse the web and apps, the campaign then combines this mass broadcast execution with the
How Asda is changing the message for mobile advertising Read More »
Forrester, along with Heidrick & Struggles, found in a survey that nearly 80% of CMOs want to prove their capabilities as business or strategy leaders. To achieve this, making metrics meaningful is crucial. This requires good and thorough planning. Here
easyJet’s Peter Duffy on Customer-centricity in Practice
Watch : easyJet’s Peter Duffy on customer-centricity in practice / Brand Learning Read More »
Sally Durcan at @Hotcow writes .. Maybe you’re thinking of creating a product sampling campaign? It’s a well known fact that people buy from people – it’s not just about having a great product. The truth is that you may
How to get the most out of your promotional staff – Sally Durcan, Hotcow Read More »
