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Marketing

How user friendly is your eCommerce website?

Establishing a strong web presence is essential for companies across all respective industries who wish to remain competitive in the 21st century market and promote their business on a worldwide scale. Utilising effective advertising and marketing strategies is the best […]

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For the first time, more than half of all digital advertising will be on mobile devices / eMarketer

eMarketer: Mobile Ad Spending to Top $100 Billion Worldwide in 2016 The worldwide mobile advertising market will hit two significant milestones in 2016, according to new figures from eMarketer, surpassing $100 billion and accounting for more than 50% of all

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Hotcow : “Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination”

Sally Durcan of Hotcow writes … The Godfather of guerrilla marketing, Conrad Levinson, once said that; “Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination.”

Hotcow : “Guerrilla marketers do not rely on the brute force of an outsized marketing budget. Instead, they rely on the brute force of a vivid imagination” Read More »

QVC’s Eddie Woffinden’s Top Tip for Multichannel Merchandising

Eddie Woffinden, head of digital merchandising at QVC and one of the key speakers at this year’s Internet Retailing Expo (IRX 2015), gives his exclusive guidance to those retailers looking to improve their merchandising across channels. Read Eddie’s Tips “Focus on

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St Patrick’s Day : 6 Irish Influencers to follow in Marketing, PR and Tech News

With 1.73 billion users on social media, finding influencers to follow that provide real value to our feed can be an overwhelming process. But fear not, Meltwater is here to save us from the search! Since we regularly blog around

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Events : Digital marketing within the retail sector / ‘On the Edge’ Digital

On the edge digital  –  Digital marketing within the retail sector. This half- day conference aims to broaden your knowledge and understanding of the key elements to benefit your business, by bringing together the leading industry figures.

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