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WDMP develops loyalty programme for Lansinoh / ‘Happy Tummy Club’

As part of its ongoing focus on supporting breastfeeding Mums, Lansinoh, a leading manufacturer of breastfeeding products, has appointed direct response and relationship marketing agency, WDMP, to develop its customer engagement strategy in the UK and US markets. Lansinoh’s ‘Happy Tummy Club’ launches in

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‘Be Bold’ / ‘TheMarketingblog’ – sucessfully entered into the PR, Marketing, Media & Comms and Events categories of “UK Blog Awards”

The UK Blog Awards has been created to recognise true viral style and creative excellence across a variety of 12 UK Industries, as well as awarding 2 sub-categories.

‘Be Bold’ / ‘TheMarketingblog’ – sucessfully entered into the PR, Marketing, Media & Comms and Events categories of “UK Blog Awards” Read More »

Next Tuesday 14th October – Internet Retailing Conference – latest tweets

Events : 9 free to attend workshops / Internet Retailing Conference 14 October http://t.co/eJFVbi1mDR pic.twitter.com/elqvXV1HvA — Will Corry (@slievemore) October 8, 2014

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Sanjay Dholakia, CMO at Marketo talks Gen Z, engagement marketing, content marketing, Swipe Generation and Screenagers

Exclusive : Here is another big ‘brand ideas’ interview article from theMarketingblog. Enjoy. This time round Sanjay Dholakia, CMO at Marketo talks Gen Z, engagement marketing, content marketing, Swipe Generation and Screenagers. Sanjay is responsible for extending @marketo Marketo’s product leadership,

Sanjay Dholakia, CMO at Marketo talks Gen Z, engagement marketing, content marketing, Swipe Generation and Screenagers Read More »