Measurement is critical to content marketing with dedicated spend set to grow over the next year, according to a new study by the Content Marketing Association. 73% of senior level marketers said measurement is very important to their content marketing […]
Measurement budgets increase as content marketers see issue as critical, finds study Read More »
The Content Marketing Association (CMA), the industry body for the content marketing industry, has revealed its shortlist for the International Content Marketing Awards. The winners of the world’s single most competitive awards competition for content marketing agencies will be announced
CMA international content marketing awards shortlist revealed Read More »
The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced three new members – Havas Media Group, Sky Media and King Content. Havas Media Group’s content proposition centres on the intersection of media and content,
Havas Media Group, Sky Media and King Content join The Content Marketing Association Read More »
Leading media agency MEC (mecglobal.co.uk) has won a D&AD pencil for its ground-breaking public awareness campaign encouraging people to reduce their sugar intake. As part of MEC’s work with Public Health England, the agency created the Sugar Accumulator, a tool
MEC’s Sugar Accumulator wins D&AD pencil Read More »
MEC is partnering with Advertising Week Europe 2016 to change the face of talent management in the industry. As the presenting sponsor of Advertising Week Europe Talent Track on Monday, April 18th, MEC will support a day-long programme to explore
Great content makes waves, introducing MEC Wavemaker #Wavemaker #PurchaseJourney https://t.co/aB3MKoOAWV pic.twitter.com/D5EBwhcrJm — MEC Ideas (@MECideas) April 7, 2016
MEC launches specialist content offer Wavemaker Read More »
Paramount transforms mobile strategy with innovative rich media and video for Transformers: Age of Extinction The Paramount case study outline that Paramount Pictures International has made mobile a central part of its strategy for raising awareness of motion picture releases
Up-close and personal experiential activity developed by creative agency Space, will allow shoppers to try NIVEA® In-Shower Body Moisturiser for themselves at Birmingham’s Bullring Shopping Centre and Bluewater in Kent. Activity will run from mid March. Following a competitive
Nivea invites shoppers to put In Shower Body Moisturiser to the test Read More »
evian® brings wave of purity to London this Januar… …http://t.co/xkY4X6aBaB … pic.twitter.com/4UHfNNGbOW — Will Corry (@slievemore) January 13, 2015
Carat Manchester @CaratManchester has been appointed to Pizza Hut‘s media planning and buying business. The £11m media account now moves from incumbent Starcom Mediavest, however Starcom will continue to hold responsibility for the group’s takeaway business. Carat Manchester will work on all promotions
