Online retailing specialist, Summit, has been appointed to reshape the PPC activity of pure-play fashion giant, Boohoo, in the UK, Ireland, US and Australia following a competitive pitch. The team will look to revitalise Boohoo’s paid search strategy, with a […]
Boohoo appoints Summit to lead its paid search strategy across three continents Read More »
Exclusive 11-week partnership to run across the KISS Network, Absolute Radio Network, Magic, heat and Empire First cross-industry campaign of its kind from the video category, promoting new release titles across Blu-ray, DVD and Digital HD
Home entertainment : How to get more people to watch DVDs Read More »
Within milliseconds of an ad playing on ITV, a similar digital ad will be served to users online with a similar profile to the TV audience in terms of socio-demographics & geography. RadiumOne’s technology enables an additional layer of audience
The World Media Group has launched the World Media Awards – the first ever global media industry Awards to celebrate the best in content-driven communications campaigns that have truly international reach.
New ‘World Media Awards’ are first to celebrate international content-driven advertising Read More »
adconnection is the leading performance media planning and buying agency, and our new blog series shows how media, advertising and marketing learnings can be found in the great (or very poor) performances we see in the news every day…by Catherine Becker,
Kim Kardashian – This ‘purity’ claim is the ultimate in publicity / adconnection Read More »
Viacom International Media Networks (VIMN) is forming a new Commercial Innovation group to help advertisers create customised, content-led campaigns that reach beyond existing online advertising inventory to take better advantage of new digital and social media touch points being generated
Magnetic launches with a new microsite www.magnetic.media Magnetic, the marketing agency for magazine media, opens its doors to advertisers today with an objective to prove the growing power and influence of magazine media and its value to advertisers. It is supporting
Magnetic launches with a new microsite and a study called ‘The Rules of Attraction’ Read More »
New Tesco boss Dave ‘Drastic’ Lewis has called a pitch for Tesco’s whopper media account, variously estimated in the UK at between £100m and £140m. As such it’s one of the biggest although Tesco has, historically, been keen to deal
Is this the UK’s big media agency punch-up of 2015? Read More »
Latest NewsCred study shows that obesity is the number one UK health problem that brands should combat with content The UK public is hungry for health content, and is expecting food, drink and retail brands to help combat serious national
Top brands being talked about : 1) Samsung – 18,643 tweets 2) Panasonic – 8,312 tweets 3) Intel – 7,444 tweets
CES 2015 – Top brands & Top 8 trends being mentioned and talked about / Hotwire Group Read More »
