Paul Frampton writes Havas Media’s 2013 Meaningful Brands study showed brands such as Google and Facebook riding high in the rankings, owing to their strong performance in improving people’s individual sense of well-being. Meaningful Brands and their performance against the […]
From www.flock-associates.com All the coverage of the recently released John Lewis Christmas TV campaign (in the United Kingdom), got everyone in the Flock office thinking of what other…Read On ….
Flock. — Integrating the oldest of media in new ways Read More »
This week, on the 11th and 12th of September, ad:tech takes place in Olympia, London. Over 7000 professionals consisting of advertisers, agencies, media and suppliers will converge, at this leading international interactive marketing and technology event.
The 2013 Internet Retailing Conference website is now open at www.internetretailingconference.com and “earlybird” delegate registration discounts are now available for booking. The longest running and by far largest conference for multichannel retailers in the UK is delighted to announce two
Arena has won the £15m consolidated European and UK media planning and buying account for Betfair, following a competitive pitch. Having worked on the offline UK media account last year, the total re-pitch consolidates the entire European and UK offline
All about Arena, Betfair, Rugby World Cup Sevens, AIG, Somo, Audi Vision Read More »
Wrigley-owned 5 Gum is re-launching its brand in the UK with an integrated campaign. Billington Cartmell is the agency behind the work, which spans outdoor, print and digital formats, as well as graffiti sites and in-store activity.
5 Gum relaunches / Billington Cartmell / Tom Van Schelven,David Howlett,Paul Gygi Read More »
Hothouse Foresight 2013 – outlining the trends shaping business, economics, politics, society, technology and the media in the next 12-18 months. kwittken + company London Hothouse Foresight is a look into the coming year, exploring key themes. Northstar hascollated consumer
Hothouse Foresight 2013 – kwittken + company London Read More »
It’s that glitzy time of year again when the Hollywood A list stroll the red carpet and gather to recognise their brightest and best talent…. To celebrate, Cloud Nine Incentives are inviting everyone in marketing and creative agencies to take
Lana Del Rey injects some desire into the F-Type More raunchy stuff – here’s Lana Del Rey smouldering away for the new Jaguar F-Type sports car with a newly-minted tune Burning Desire. The new track will also feature in Jaguar’s
More raunchy stuff – Lana Del Rey smouldering away for the Jaguar F-Type sports car Read More »
Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies continued to invest—and invest more—according to Nielsen’s quarterly Global AdView Pulse report. The largest sector by ad spend market share, with roughly a quarter of all dollars spent
Nielsen: FMCG brands account for 25% of advertising spend globally Read More »
