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mobile

Research Infographic : Europeans addicted to email, marketers must evolve to engage them

Europeans are addicted to email, according to new research from Adobe, office workers spend just over a third (34%) of their waking day[1] on reading, writing and replying to both work and personal emails. On average, Europeans report that only […]

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Industry should lead by Google’s example to penalise ‘intrusive interstitials”

Comment from Paul Thompson, VP EMEA, Blis This week, Google has announced it will take down and potentially penalise “intrusive interstitials” on mobile web pages from January, reinforcing its commitment to providing the optimal mobile search experience for its users.

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Hitwise reveals 60% of travel searches begin on mobile

Research released by Hitwise, a division of Connexity, reveals how important mobile devices are for travellers during the early planning stages of a trip. Research based on the online activity of 3 million UK shoppers, and 1 million mobile devices,

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Research : Brits are likely to compare prices and look up product reviews while in-store before committing to a purchase

Mobile shoppers drive changing trends in retail purchases Research released today by Hitwise, a division of Connexity, reveals how important mobile devices have become to in-store shopping and indicates why retailers must adjust their campaigns to meet changing customer behaviours.

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Future of mobile advertising / Exclusive article by Brendan O’Brien, Search Optics

Shift in consumer behavior … Exclusive article by Brendan O’Brien, Search Optics In May 2015, Google reported that more searches are being conducted on mobile devices than on desktops, setting a new milestone in the digital marketplace. This change in consumer

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Three’s launch of mobile ad blockers will ultimately be a non-starter for MNOs … Andrew Darling, Communications Director, Blis

Andrew Darling, Communications Director, Blis writes Mobile operator Three has started its ad-blocking trial this week, providing the service to a number of customers who have been recruited to take part. According to Tom Malleschitz, Chief Marketing Officer at Three

Three’s launch of mobile ad blockers will ultimately be a non-starter for MNOs … Andrew Darling, Communications Director, Blis Read More »

Research : Nielsen Marketing Cloud grows its global footprint

Nielsen Marketing Cloud Enters Europe to Help Regional and Global Marketers  Make Big Improvements in Omnichannel Marketing Performance Nielsen today launched its Nielsen Marketing Cloud in Europe enabling regional and global clients to dramatically improve marketing outcomes and reduce media

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Mobile penetration falls for first time this decade / IMRG Capgemini Quarterly Benchmark

The percentage of online retail sales made through mobile devices (smartphones and tablets) fell in Q1 2016*, according to the latest results from the IMRG Capgemini Quarterly Benchmark – the first time a decrease has been recorded since tracking started

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Research : Consumer electronics shopping to ‘kick off’ next week, says eBay

eBay expects football-related shopping to ramp up from next week as the UK gets ready to enjoy a summer of sport, according to new insights released today. eBay Advertising’s data reveals that, ahead of the last World Cup, searches for

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