TheMarketingblog

mobile devices

Basket Abandonment Research / “41% of emails are currently viewed on a mobile device” / Affiliate Window

Mobile email big business within the performance channel One of the most rapidly evolving phenomenon’s in how consumers are accessing information digitally is the devices they’re turning to in order to access their emails. In fact, 41% of emails are currently […]

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“A great experiment for Facebook – lower risk than developing a phone or an operating system of its own” / Jan Dawson,Ovum

Facebook today announced a home screen or “launcher” application for Android which will take over the user’s phone home screen on an Android device and provide a Facebook-centric experience and way of interacting with the device. Jan Dawson, chief telecoms

“A great experiment for Facebook – lower risk than developing a phone or an operating system of its own” / Jan Dawson,Ovum Read More »

Affiliate Window Mobile stats – 14.20% of all sales were through mobile devices (inc tablets) – up from 13.70% in February

Lisa Chaikin of Affiliate Window writes … find our latest mobile and m-commerce stats. Our March mobile stats are available for download here. Key stats include: 14.20% of all sales were through mobile devices (inc tablets) – up from 13.70% in

Affiliate Window Mobile stats – 14.20% of all sales were through mobile devices (inc tablets) – up from 13.70% in February Read More »

Quantcast / Finally, marketers/publishers get direct traffic data for web, mobile web & apps

Quantcast Introduces Cross-Platform Measurement with Measure for Apps The availability of content anywhere and the rapidly increasing number of devices people use has changed the landscape for publishers, developers and advertisers dramatically. Mobile devices and apps are now a feature

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Aprimo Research : “The showrooming trend is just getting started, and it’s ready to explode”

“Showrooming” by Consumers Using Mobile Devices is Transforming Retail Shopping. New Survey Data from Aprimo Urges Greater Focus on Customer-driven Brand Experience. To obtain a free Executive Summary of the findings, please visit Aprimo’s Retail website.

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Are you hustling to get your mobile marketing strategies in place? / Mobile Marketing Live

With the rapid proliferation of smartphones and other mobile devices, companies contemplating mobile marketing initiatives can no longer afford to sit on the sidelines. Over the course of  an important two day event Mobile Marketing Live, more than 100 speakers

Are you hustling to get your mobile marketing strategies in place? / Mobile Marketing Live Read More »

Designing what your customers want and what they didn’t know they wanted / Mobile at ad:tech London

Barry Houlihan of Velti UK writes >>>Find out more about mobile at ad:tech London, where American Airlines will be discussing app innovation: Designing what your customers want and what they didn’t know they wanted. Attend for free by registering now. There

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