Nielsen is partnering with Sainsbury’s and Nectar card owner Aimia’s i2c venture to help advertisers see how digital ads impact shopping behaviour. Nielsen’s cloud platform, combining data, analytics and media planning, will provide a better picture for brands on how to blend online […]
Research : Nielsen and Sainsbury’s data venture helps FMCGs harness programmatic Read More »
I was very interested in this report from The Demand Institute/Nielsen on how increasing smartphone and internet access will drive the shift towards cashless payments – generating an extra $10 trillion in consumer spending globally. The report also identifies three broad groups
Research : “The end of cold, hard cash” / Nielsen Read More »
Nielsen Concept Quick Predict https://t.co/HrhfrnIDDT pic.twitter.com/u6kS5zBdlM — Will Corry (@slievemore) September 14, 2016 New “Quick Predict” delivers the speed innovators need, without compromising quality
Nielsen launch lets marketers test NPD 3x faster Read More »
Company will be the Global Leader in Sports Intelligence and Measurement Nielsen announced it has completed its acquisition of Repucom, the global leader in sports measurement, evaluation and intelligence. The acquisition will expand Nielsen’s sports offerings globally, making the company
Nielsen completes acquisition of Repucom Read More »
Nielsen Marketing Cloud Enters Europe to Help Regional and Global Marketers Make Big Improvements in Omnichannel Marketing Performance Nielsen today launched its Nielsen Marketing Cloud in Europe enabling regional and global clients to dramatically improve marketing outcomes and reduce media
Research : Nielsen Marketing Cloud grows its global footprint Read More »
The latest Nielsen Global Survey of Consumer Confidence and Spending Intentions. The amount of people changing spending habits to save money hit its lowest-ever level on record. However, the most popular destination currently for people’s spare cash is their savings account,
Research : UK consumer cost-cutting hits record low – Nielsen Read More »
Made in Britain? Six-in-ten UK consumers say country of origin is one of most important factors in brand choice Consumers prefer global brands for electronics but local ones for food. Six-in-ten British consumers say a brand’s country of origin is
Here’s Nielsen’s latest Consumer Confidence Index showing the first fall in UK consumer confidence for two years as terrorism and immigration concerns escalate, however: Positivity about purchasing hit its highest-ever level, cost-cutting at lowest-ever level Concerns about rising utility bills, rising food
1st fall in UK confidence for 2 years; but spending positivity at record level – Nielsen Read More »
A new Nielsen report cracks the code of new product success – “Jobs Theory” – after analysing 8,500+ FMCG launches in Europe. Just 18 achieved “breakthough innovation” success, that is, delivering a new proposition, generating at least £10m in year 1 sales and
Nielsen analysis of 8,500+ FMCG launches reveals just 18 ‘breakthrough’ Read More »
Report into how we live, eat, play, work and save for our futures also questions other myths around polarisation of the young and the old Fewer than half (43%) of Europeans say their household mealtimes are technology-free, but it’s middle-age
