Nielsen Digital Ad Ratings mobile measurement launches in UK, offering comparable metrics to meet the needs of rapidly-growing digital advertising marketplace Today Nielsen has added six countries to its global footprint for mobile measurement in Digital Ad Ratings, the industry-standard […]
Nielsen strengthens global footprint for mobile campaign measurement Read More »
Peer-to-peer rental research from Nielsen http://t.co/mx1edaE0IW … pic.twitter.com/8TC1wCP7Bf — Will Corry (@slievemore) June 15, 2014
Most tweeted article : Peer-to-peer rental research from Nielsen Read More »
Nielsen Holdings @Nielsen has today announced that it has successfully completed its acquisition of Brandbank, an established world leader specialised in the process of digitally collecting, managing and distributing FMCG product and brand image content for retail syndication across in-store, print
Old-fashioned staples fall in sales / Nielsen research http://t.co/AoU49MXXk6 … pic.twitter.com/cromSf9KEE — Will Corry (@slievemore) December 30, 2014
UK shoppers turn to supermarkets’ premium own-brand Own-brands account for 54% of UK supermarket grocery sales; around 3 x global average ‘Premium’ own-brand sales growing at almost 4x market rate 71% of Britons say quality has improved over time; 50% would
Nielsen Holdings N.V. (NYSE: NLSN), a leading global provider of information and insights into what consumers watch and buy, has recently completed its acquisition of Affinnova, an international media and marketing research firm “This is a great day for
Media and marketing research : Nielsen acquires Affinnova Read More »
Research : How to reach the invisible buyer / Daniel Newman http://t.co/UaxVjDa795 … pic.twitter.com/iNK2oGz4GH — Will Corry (@slievemore) October 5, 2014
Research : A core strategy for building your brand and staying in front of the buyer Read More »
Clothes, hotel rooms and airline tickets most popular items purchased online Delivery costs and online security concerns “holding back e-commerce’s true potential” British consumers’ intent to buy motor-related products, computer equipment and eBooks online has tripled since 2011 – according
Lucozade Energy Pink Lemonade – Declared European Breakthrough Innovation Winner for 2014 by Nielsen Nielsen examined 12000 FMCG launches in Europe going back to 2011 and found that 76 per cent of them failed to survive one year. Report outlines
