While the ad industry has embraced conventional audience ratings as a method for determining the reach of their online ad campaigns, new trend data from Nielsen indicates that brands are basing their digital audience buys on increasingly narrower targets.by Joe Mandese […]
Banners account for just 4% of entertainment mobile ads / Vdopia Mobile Insights …http://t.co/oxaf6b909f … pic.twitter.com/zuLhNUaupG — Will Corry (@slievemore) August 14, 2014
Nielsen has launched a tool called Omni Channel, integrating its own data with that of e-Commerce giant Alibaba to provide clients with a combined view of Chinese consumers’ online and off-line buying behavior. Web sites: www.nielsen.com and www.alibaba.com .
Research : ‘Omni Channel’ view of Chinese consumer from Nielsen Read More »
Following major taxi protest against @Uber top insights from @Nielsen on the British appetite for the sharing economy http://t.co/KpWlJLvYiQ — Meteor PR (@MeteorPRGlobal) June 14, 2014
Survey reveals 37% of British consumers are willing to use sites such as Airbnb Read More »
Over a third (37%) of British consumers online are willing to take advantage of the growing phenomenon of the “sharing economy” in which people use specialist websites to rent out assets they own – according to a new study by
Events : Exponential Interactive @exponentialinc is to be the headline sponsor of the Internet Advertising Bureau UK’s flagship annual event, IAB Engage.This year’s event marks the tenth anniversary of Engage, which launched in 2005 with a stellar cast of speakers
Exponential to be headline sponsor of IAB Engage 10th anniversary Read More »
I have just received this announcement from Nielsen of a global deal with Integral Ad Science @Integralads who will power the ad viewability measurement within Nielsen Online Campaign Ratings, which currently provides demographic ratings for online ad campaigns. Learn more
Specific Media’s TV Audience Segments bridges the Digital-TV divide for advertisers London, January, 2014: Specific Media announces the launch of TV Audience Segments (TVAS), a unique targeting solution that allows advertisers to accurately reach online users based on their TV
London, 27 January 2014: According to Nielsen’s quarterly Global AdView Pulse report,display Internet, outdoor and television advertising saw the greatest increases in spend throughout the first three quarters of 2013 compared to the same period the year before. Display Internet ads, although measured
Research from Nielsen: Internet ad spend up 32% globally, TV up 4% Read More »
Down 0.4% in Q3 alone but down 3.8% across first three quarters of 2013 London, 22 January 2014: Global advertising spending rose 3.2 percent in the first three quarters of 2013, also rising 3.2 percent in the third quarter
Research from Nielsen: European ad spend rallies but still down -3.8% Read More »
