Europe only region globally to suffer fall in spend vs. 2011 London, 11 April 2013 – 2012 closed out on a positive note for the ad industry: globally, ad spend increased 3.2 percent year-over-year to $557 billion, according to Nielsen’s quarterly […]
Global ad spending rises 3.2% in 2012 / Nielsen’s quarterly Global AdView Pulse report Read More »
London-based emotion measurement technology company, Realeyes, today announces it has completed a $3.2m A-round investment by Entrepreneurs Fund and SmartCap. This brings the total financing raised by Realeyes to over $4.6 million. Dubbed “The Google of Emotions”, Realeyes measures facial
UK-based emotion measurement firm secures $3.2m funding Read More »
CNN joins forces with Nielsen and Arbitron to create a new viewership measurement. adweek.it/W0U9uz — Adweek (@Adweek) March 11, 2013
Despite moderate global growth in advertising spending, fast-moving consumer goods (FMCG) companies continued to invest—and invest more—according to Nielsen’s quarterly Global AdView Pulse report. The largest sector by ad spend market share, with roughly a quarter of all dollars spent
Nielsen: FMCG brands account for 25% of advertising spend globally Read More »
The global advertising market saw healthy growth during the third quarter of 2012, according to Nielsen’s quarterly Global AdView Pulse report. Spending was up 4.3 percent over Q3 2011, to $139 billion. This gain outpaced the 2.7 percent growth seen in
Nielsen / Advertising spend went up across the world, except for Europe Read More »
Meerkats beat Vinnie Jones to most-liked TV ad of the year as animals continue replacing celebs in British public’s affections The meerkats have fended off Vinnie Jones to claim top spot in the most-liked TV ads of 2012, as animals
Today sees the UK launch of Nielsen’s Online Brand Effect – which enables advertisers to see the effect of their online campaigns on classic ‘brand lift’ metrics in real time: “Measuring an ad’s impact once the campaign is over is too
‘Nielsen Online Brand Effect’ US users have generated an average 30% higher brand lift Read More »
Live & Breathe has been appointed by Danone Waters UK & Ireland Ltd (DWUK) to work on evian® and Volvic®. The agency won the new business following two separate competitive pitches. Volvic® and evian® are the UK’s leading water brands
“A hugely significant win” for Live & Breathe / Danone Waters UK & Ireland Read More »
Bob Walczak, VP Mobile Product, PubMatic writes .. Yes, mobile is complex and fragmented between its apps and its WAPs, its platforms and the sheer number of devices that can impact ad delivery. But publishers should not despair or in
Mobile Ad Sales / 89% of people with smartphones are using them in stores Read More »
It’s always encouraging to see reports showing strong growth in physical to mobile engagement, but what we have seen in the past few months is especially exciting. That’s because not one, but four separate reports have been published recently that
