The Australian office of the Special Group has produced a campaign for luxury pearl brand Paspaley as the jeweller looks to draw in a younger, more fashion conscious market. The campaign brings together Australian author Anna Funder, actress Teresa Palmer and […]
Not so long ago posters were the almost inevitable accompaniment to a big TV campaign and, in many cases, they still are. But digital has increasingly taken that role; indeed now we sometimes have digital campaigns adapted for TV in
New FEPE International research shows that outdoor rivals TV for trust and effectiveness Read More »
London, 27 January 2014: According to Nielsen’s quarterly Global AdView Pulse report,display Internet, outdoor and television advertising saw the greatest increases in spend throughout the first three quarters of 2013 compared to the same period the year before. Display Internet ads, although measured
Research from Nielsen: Internet ad spend up 32% globally, TV up 4% Read More »
Down 0.4% in Q3 alone but down 3.8% across first three quarters of 2013 London, 22 January 2014: Global advertising spending rose 3.2 percent in the first three quarters of 2013, also rising 3.2 percent in the third quarter
Research from Nielsen: European ad spend rallies but still down -3.8% Read More »
Global fashion brand RevolutionWear has launched a new campaign in which beautiful Swedish models urge men to stop wearing underwear. Well, at least all types of underwear except for RevolutionWear’s FRIGO brand underwear which is being introduced to America. Watch
Video / Tell men to stop wearing underwear Read More »
Q2 Global ad spend increases 2.8% led by Latin America and Asia Pacific London, 15 October 2013 – Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5 percent in the second quarter of 2013 and 2.8
UK Ad Spend declines -2.3% in first half of 2013 / Nielsen Read More »
Latin America the star performer as Europe only region globally to suffer fall in spend vs. Q1 2012 London, 18 July 2013 – Advertising spend continues to rebound globally, though increases slowed in the first quarter of 2013. According to Nielsen’s
Research Update : European ad spend down 4.4% in Q1 2013 / Nielsen Read More »
Chris Forrester, Commercial Director at Primesight writes The growth of mobile has been monumental and for many people has become the main route onto the internet rather than the desktop PC. With the continual rise of mobility we are starting
Twitter and outdoor in tandem / Chris Forrester, Primesight Read More »
Wrigley-owned 5 Gum is re-launching its brand in the UK with an integrated campaign. Billington Cartmell is the agency behind the work, which spans outdoor, print and digital formats, as well as graffiti sites and in-store activity.
5 Gum relaunches / Billington Cartmell / Tom Van Schelven,David Howlett,Paul Gygi Read More »
Adconnection have announced the winner of their second annual ‘Innovations Challenge’ as John Firth from IPC Media Innovator. Adconnection challenged a shortlist of nine media owners to present a five minute innovative media idea at their ‘Innovations Challenge’ which took
John Firth of IPC Media wins adconnection ‘Innovations Challenge’ Read More »
