Q2 Global ad spend increases 2.8% led by Latin America and Asia Pacific London, 15 October 2013 – Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5 percent in the second quarter of 2013 and 2.8 […]
UK Ad Spend declines -2.3% in first half of 2013 / Nielsen Read More »
Latin America the star performer as Europe only region globally to suffer fall in spend vs. Q1 2012 London, 18 July 2013 – Advertising spend continues to rebound globally, though increases slowed in the first quarter of 2013. According to Nielsen’s
Research Update : European ad spend down 4.4% in Q1 2013 / Nielsen Read More »
Volkswagen Commercial Vehicles today launches a new partnership-focused brand promise designed to reflect its customer-centric marketing strategy. Marking a first within the light commercial vehicle market, the new brand promise is designed to position Volkswagen Commercial Vehicles as a business
VW Commercial Vehicles mark strategy shift with brand promise campaign Read More »
Adconnection have announced the winner of their second annual ‘Innovations Challenge’ as John Firth from IPC Media Innovator. Adconnection challenged a shortlist of nine media owners to present a five minute innovative media idea at their ‘Innovations Challenge’ which took
John Firth of IPC Media wins adconnection ‘Innovations Challenge’ Read More »
Europe only region globally to suffer fall in spend vs. 2011 London, 11 April 2013 – 2012 closed out on a positive note for the ad industry: globally, ad spend increased 3.2 percent year-over-year to $557 billion, according to Nielsen’s quarterly
Global ad spending rises 3.2% in 2012 / Nielsen’s quarterly Global AdView Pulse report Read More »
Brooks Brothers, the oldest apparel clothier in the US, will adopt eCommera’s unique decision intelligence tool, DynamicAction™. Designed to turn big retail data into prioritised actions, DynamicAction integrates siloed data into a commerce-specific cloud solution which will allow Brooks Brothers
Adconnection is launching its first multi-media campaign for Lucky Pants Bingo.
Adconnection – £1million multimedia campaign for Lucky Pants Bingo Read More »
What marketing channel is best at motivating action? – New research reveals fascinating insights into consumers’ reactions to advertising media – – Only 28 per cent of us watch television commercials, the rest ignore, mute or change channels – Banner
What is the most annoying advertising medium? Read More »
View the film at www.apprentice.tv. A marketing apprentice stars in a new film launched today by the National Apprenticeship Service to encourage more young people to take up an Apprenticeship in the creative industries. The film features four young people
Global Radio’s Classic FM, the UK’s favourite classical music station, is celebrating twenty years of bringing the world’s greatest music to millions of listeners. Throughout September, Classic FM is marking this landmark occasion with special birthday programming and a series of
Classic FM celebrates its 20th birthday Read More »
