Advertisers spent £1.1bn on “Online Performance Marketing” in 2014; up 8% Consumer spend due to OPM rises 14% Advertiser ROI increases 6% to £15 per £1 spent 4 in 5 Britons online have used a website employing OPM techniques
Research : Affiliate Marketing & Lead Generation generates £16.5bn in consumer spend Read More »
INTERNET RETAILING AND EDELIVERY EVENTS Please click on the graphic for the full story You can subscribe to the best Research, News, Editorials, Case Studies, Videos and Presentations
Events : Internet Retailing and eDelivery events for July to December 2015 Read More »
First programmatic business joins Advertising Association body
First programmatic business joins Advertising Association body Read More »
New benchmark from Ventana Research to examine the trends and best practices in modern customer service Ventana Research will assess both the way customers use support channels and the way organisations understand their customers’ needs, and how best to meet
NewVoiceMedia – Research into the efficacy of customer self-service Read More »
75% of marketers plan to increase programmatic bra… …http://t.co/W4BdDufh6Z … pic.twitter.com/18SsRuepcq — Will Corry (@slievemore) February 26, 2015
75% of marketers plan to increase programmatic brand spend / Infectious Media Read More »
When it comes to packaging teenage girls love limited edition packs and special deals; rarely use QR codes; switch between low-cost brands; view celebrity endorsement as irrelevant and are clueless on packaging symbols. A special in-depth study has lifted the lid
Major New Research : insight into consumer behaviour at Christmas. Last year insight engineers summarised that consumer behaviour and attitudes towards Christmas had stabilised, but that the green shoots of recovery had not yet had a significant impact. insight engineers This
77% of out of home drinkers rarely or never try new products http://t.co/slKUGVcegi … pic.twitter.com/oF59XSv8xd — Will Corry (@slievemore) January 31, 2015
Research : 77% of out of home drinkers rarely or never try new products Read More »
Ninety Percent of Holiday Shoppers Expect Consistent Brand Experiences Across Channels and Devices According to SDL Survey Global survey results demonstrate importance of consistent, omni-channel customer experiences this holiday shopping season Ninety percent of consumers said they expect the customer
