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research

B2B Survey : “Social media held up as most effective channel – 79% rated it as effective (vs. 64% 3 years ago)” / Omobono

Social media is the most effective digital marketing channel in B2B, but marketers struggle with the demands it makes on them, new research reveals Social media held up as most effective channel – 79% rated it as effective (vs. 64%

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What’s new at InternetRetailing Magazine – Research, Events, Media / Mark Pigou

Mark Pigou writes .. With summer behind us we enter the busy season for multichannel retailers and also for InternetRetailing Magazine @IR_Magazine and events. The 9th annual conference, Oct 14, is looking superb with the audience shaping up to be

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McCann Research : The ‘Truth About Shopping’ study found that 52 per cent of people think shopping is too impersonal these days

As retailers continue to struggle with the balance of bricks and mortar and digital events Karl Bates dives into a recent McCann’s global study to take the pulse of consumer behaviour. Via mUmBRELLA While many are proclaiming a slow death of

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Research Study : About Connected Dabblers, Social Spectators, Passive Socialites, Online Experimenters, Connected Engagers and Credible Contributors

More than half of Britain’s adult population engaged in social media do little to increase brand interest and create positive associations with brands online, finds Kantar Media in a new social media segmentation from its TGI Clickstream study of online

Research Study : About Connected Dabblers, Social Spectators, Passive Socialites, Online Experimenters, Connected Engagers and Credible Contributors Read More »

Research : 91% of B2B content marketers are using LinkedIn to distribute their content

  How To Use LinkedIn As A B2B Link Prospect Development Tool From searchengineland.com It’s no secret that LinkedIn is widely considered one of the top social media platforms for B2B marketers. As illustrated in the fourth annual B2B Content Marketing: 2014

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Research : Adobe named a strong performer in Digital Experience Delivery Platforms

Research : Adobe named a strong performer in Digital Experience Delivery Platforms From www.businesswire.com Adobe (NASDAQ:ADBE) today announced that Adobe Marketing Cloud has been recognized as a Strong Performer in “The Forrester Wave™: Digital

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