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research

Infographic : Consumers only have five ‘Best Friend Brand’ companies from which they will repeatedly open emails and buy products

New research from SilverpopTM, @Silverpop an IBM company and a leading provider of digital marketing software that enables personalized customer experiences, reveals from which they will repeatedly open emails and buy products. The research, which examined the online shopping habits and

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Peer-to-peer rental research : Do you use specialist websites to rent out assets you own?

Over a third (37%) of British consumers online are willing to take advantage of the growing phenomenon of the “sharing economy” in which people use specialist websites to rent out assets they own – according to a new study by

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Kantar Research : Amazon dominates CD, DVD and game sales in the UK

A third of spend on physical CDs, DVDs and games in the UK is now online Data from Kantar Worldpanel, @K_Worldpanel for the 12 weeks ending 13 April 2014, shows that one in three pounds spent on physical music, video and

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Research meets real-world : Tobii Glasses 2 redefines wearable eye tracking

We have received news of the latest wearable eye- tracking technology. The plan is it will help retailers gain a better understanding of how people view product placements and promotions be it online or in-store. While the current model has

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Women for Women : Seeking love at Sainsbury’s on a Saturday at 6:38pm

Get him up the aisle: UK shoppers finding love in the supermarket One in eight has given their number to a fellow supermarket shopper 6.38pm is the prime time to find love in the supermarket Pizza aisle the biggest hotbed

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Fair trade insight : “Fair trade can potentially enhance brand reputation in consumers’ eyes” / Jack Miles, Associate Director, Northstar Research Partners

Fair trade insights for World Fair Trade Day: What do consumers think about brands with a fair trade ethos? Jack Miles, Associate Director, Northstar Research Partners As we’re approaching World Fair Trade Day, which will be celebrated across six continents on

Fair trade insight : “Fair trade can potentially enhance brand reputation in consumers’ eyes” / Jack Miles, Associate Director, Northstar Research Partners Read More »

Research : “Today’s cautious consumers value tangible experiences and face-to-face interaction with brands ahead of other media channels”

Research reveals the rise of the ‘investigative consumer’. In the age of information overload consumers are demanding something real. A new research whitepaper The Experience Economy has identified a new breed of consumer, who needs the reassurance of experiencing a product

Research : “Today’s cautious consumers value tangible experiences and face-to-face interaction with brands ahead of other media channels” Read More »