Total UK digital ad spend up 15% year-on-year to £6.3bn in 2013 Mobile ad spend doubles to break £1bn mark; accounts for £1 in £6 of digital advertising Tablet-dedicated ad spend up 400% 6 in 10 tablet owners say it’s […]
IAB/PwC Research : Tablet ownership up 63pc as digital ad spend hits record 6.3bn Read More »
Post by Guido Fawkes.
Research : Farage bashing goes wrong Read More »
Connected Consumer Conference, March 12
Events in March : The only conference to cover the connected consumer Read More »
London, 27 January 2014: According to Nielsen’s quarterly Global AdView Pulse report,display Internet, outdoor and television advertising saw the greatest increases in spend throughout the first three quarters of 2013 compared to the same period the year before. Display Internet ads, although measured
Research from Nielsen: Internet ad spend up 32% globally, TV up 4% Read More »
Down 0.4% in Q3 alone but down 3.8% across first three quarters of 2013 London, 22 January 2014: Global advertising spending rose 3.2 percent in the first three quarters of 2013, also rising 3.2 percent in the third quarter
Research from Nielsen: European ad spend rallies but still down -3.8% Read More »
National Study Shows Consumers Abandon Brands Online Out of Frustration with Mistargeting Study also shows mainstream consumer adoption of tools such as social login necessary for brands to personalise communication. More research articles. Webinar: Paul Abel, Ph. D., Managing Partner,
In an opinion article from Ben Gale, Vice President Sales, The Logic Group he looks at the top retail technology trends that will play out in 2014 According to Ben the top retail technology drivers this year will be: …..
From the research … “When it comes to choosing where to carry out the seasonal shop, many consumers will be opting for supermarkets that aren’t their regular store.” Retailers can expect some festive cheer this year as shoppers appear poised
View the research here From www.iabuk.net IAB research reveals that nearly 40% of respondents claimed that new budgets are being allocated for mobile, whilst mobile privacy and brand safety remain top challenges for UK media agencies Read On .
Research : 39% of agency employees claim mobile ad spend comes from new budgets | IAB UK Read More »
Online retailers need to provide real-time, human-touch to win and retain customers Reading, 20th November 2013 – LivePerson announced the results of its annual consumer research, which revealed that consumers are largely unsatisfied with the level of customer service they
UK consumers demand access to real-time help in 71 seconds / LivePerson Read More »
