Contact w00t! Media London, 13 November 2013 – almost one third (31%) of visits to youth and young-adult focused websites in the first half of 2013 came from tablets and mobiles, according to new figures released by youth entertainment & lifestyle […]
From www.moreaboutadvertising.com Simon Francis: is there an ideal way to measure marketing effectiveness? Simon Francis, CEO of integration consultancy Flock Associates, assesses the various options available for measuring integrated marketing effectiveness – from
From www.express.co.uk – More than 3.2 million people have been left too scared to answer the phone by nuisance calls from telemarketing companies, a survey has found. Of the 45 million British adults who have received unsolicited calls or text
Q2 Global ad spend increases 2.8% led by Latin America and Asia Pacific London, 15 October 2013 – Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5 percent in the second quarter of 2013 and 2.8
UK Ad Spend declines -2.3% in first half of 2013 / Nielsen Read More »
New media agency membership drive reflects content marketing’s growth as a discipline. The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced MediaCom as its first-ever media agency member as part of the organisation’s drive
MediaCom becomes the first media agency member of the Content Marketing Association Read More »
Socialmetrix—The Official Social Media Analytics Platform for ad:tech London | Socialmetrix www.socialmetrix.com From socialmetrix.com – Socialmetrix and ad:tech London announced today they have partnered to use Socialmetrix Echo technology to extract and analyze ad:tech’s London social media data. www.ad-tech.com
CIM: ‘Marketers confidence at 12-month high’ | News | Marketing Week From www.marketingweek.co.uk – However, marketers feel businesses are ‘missing a trick’ by ignoring their insights. Marketers’ confidence in the performance of their business is five times as high as 12 months
Today, Rakuten, one of the world’s largest online marketplaces and owner of Rakuten’s Play.com, releases its latest e-commerce index revealing that a fifth (20%) of Brits now buy more items online than they do in store, while a further 18%
Research : “A fifth (20%) of Brits now buy more items online than they do in store” Read More »
6 Little Secrets About Online Shopping That Retailers Don’t Want Their Competitors To Know Fact: Online retail spending in the US reached $186 billion in 2012. Fact: By 2015, International eCommerce spending is projected to hit $1.4 trillion. Question: What
From blogs.hbr.org – An overview of the often startling research on female leadership. The stats below offer a startling glimpse into what work and leadership is like for women around the world. Click or tap the refresh button for a
Women for Women : Tell me something I don’t know about women in the workplace Read More »
