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research

Research : Mobile devices such as smartphones, tablets and laptops account for just 1.2% of total viewing

The future of media may be mobile but on-the-move television is still in its infancy accounting for three minutes of viewing a day, according to industry figures. The average UK viewer watched four hours and four minutes of TV a

Research : Mobile devices such as smartphones, tablets and laptops account for just 1.2% of total viewing Read More »

Research : Shopitize claims on average “dry Jan” lasted two weeks before booze turned up in user’s baskets

Press release from cashback app shopitize.com claims on average “dry Jan” lasted two weeks before booze turned up in user’s baskets. — Tom Stainer (@WBandBEER) February 6, 2013

Research : Shopitize claims on average “dry Jan” lasted two weeks before booze turned up in user’s baskets Read More »

Research from InSites Consulting / 90% of consumer conversations about products or services feature at least one brand

New research published by inTV shows that 90% of consumer conversations about products or services feature at least one brand, demonstrating the power of consumers as brand ‘Transmitters’, increasing the value advertisers achieve from their campaigns exponentially through earned media.

Research from InSites Consulting / 90% of consumer conversations about products or services feature at least one brand Read More »

Research : The future is female: More women are likely to buy online in the future than their male counterparts

Future of Online Retail Report reveals women currently shop online more than men The future is female: More women are likely to buy online in the future than their male counterparts Women more likely to be tempted to shop with

Research : The future is female: More women are likely to buy online in the future than their male counterparts Read More »

Haygarth Research : Women are almost twice as likely to recommend food products (80%) over fashion (44%)

Women are more likely to recommend the food brands they like to family and friends more than any other category – including those you might expect like beauty and fashion – according to new research on female advocacy conducted by

Haygarth Research : Women are almost twice as likely to recommend food products (80%) over fashion (44%) Read More »