UK consumers use only four mobile apps regularly, according to new research by user experience agency Webcredible. The apps used most frequently are for useful, practical purposes such as journey planning, searching for locations, booking tickets or finding voucher deals. The most […]
UK consumers use only four mobile apps regularly, new research reveals Read More »
There are an increasing number of over 50’s in the UK and if they are your target group, you need to understand them. www.voxpops.com What better way is there than to see them for yourself, talking about issues that impact
A study from IfbyPhone, a marketing company focused on “voice interactions,” finds that people don’t like to wait. Four out of five respondents to a poll of 531 U.S. consumers said they wanted to dump a brand that made them
A major new study by experience design agency Foolproof, reveals the extent to which the quality of mobile interactions are driving the overall brand perceptions of today’s consumer. The in-depth quantitative and ethnographic research programme – ‘Going Mobile’ – also
Brands risk losing customers as result of poor mobile engagement / Foolproof Read More »
Val Mumby is joint managing director of Clareville, a well-established PR agency which works with a wide variety of brands across the consumer and B2B sectors.
