Artificial Intelligence (AI) & machine learning has been identified as the most important areas organisations must develop staff skills in, reveals a new survey by the Institute of Direct and Digital Marketing (IDM).
Marketers are under-valuing a number of loyalty tactics, as highlighted by the DMA’s latest research infographic. According to the ‘Customer Engagement 2019 – Marketers’ view’ survey, which asked consumers and marketers for their opinions on the most effective loyalty/rewards programme
Marketers need to look beyond loyalty points and freebies, reveals DMA research Read More »
Discounts, loyalty and familiarity among key reasons why consumers sign up to email campaigns – excessive contact and irrelevance main drivers for unsubscribes Consumers believe they received less emails than ever before in 2018, estimating this at around 57 emails
Consumers receive fewer emails post-GDPR, reveals latest DMA research Read More »
Latest research from the DMA and Pure360 reveals the loyalty disconnect between consumers and marketers. I am pleased to announce that this is the first in a series of articles from the team at the DMA [Editor]
Latest Research : Half of brands are missing out on the benefits of loyalty programmes Read More »
Advertising agency d.fferent launched the results of its latest consumer research to reveal that a shocking 92% of retirees and 81% of empty nesters feel misunderstood by housebuilders. Astonishingly almost half of empty nesters and pensioners (43% and 48% respectively)
Consumer Research : UK housebuilders failing to communicate Read More »
On what is traditionally the biggest day for football TV viewing figures, younger generations of fans this Boxing Day will turn to online instead of TV to get their fix of footy info, research by Statista finds. 88% of 18–24-year-old
Young football fans shunning TV in favour of online for footy info Read More »
New research into influencer marketing from the UK’s leading multilingual digital marketing agency AccuraCast has revealed the waning impact of mega influencers across social media platforms.
Micro Influencers get the most engagement on social Read More »
As holiday season draws to a close, brand technology agency, Great State announces results of its Summer holiday consumer survey Over half (52%) of UK holidaymakers do not consistently book with the same providers according to new research from brand
Travel brands in trust crisis thanks to fickle holidaymakers Read More »
New media research by the International Television Research Group (inTV) and GlobalWebIndex has identified an untapped TV audience of 112.5 million consumers. They are frequent consumers of international TV channels, but who fall outside of the top income segment that
New media research by GlobalWebIndex reveals valuable untapped TV audience Read More »
Marketers everywhere are looking for what will entice consumers to make a purchase—not just once but repeatedly—and new research points to a rather surprising result. While conventional wisdom says that people don’t like uncertain gains or rewards, a study from
New study finds uncertain rewards motivate consumers to make repeat purchases Read More »
