TheMarketingblog

research

Research: Social ‘Player Power’ of Premiership Footballers outshines their clubs

The first ever comprehensive report into the social media influence of all footballers in Premier League has revealed that individual players are becoming much more powerful brands than the clubs they play for. The growth in players usage of Instagram […]

Research: Social ‘Player Power’ of Premiership Footballers outshines their clubs Read More »

New Research : Hospitality leads digital transformation of luxury category … Zenith

Luxury advertising is rapidly shifting towards digital media, led by luxury hospitality brands. 50% of luxury hospitality advertising will be digital this year, up from 47% in 2017, according to Zenith’s Luxury Advertising Expenditure Forecasts 2018, published today. Across all

New Research : Hospitality leads digital transformation of luxury category … Zenith Read More »

Events : “GDPR – Respondents, Research and the Law” – exploring the key issues that may have been overlooked

The objective of this important GDPR seminar is to look beyond the practicalities associated with compliance to explore the key issues that may have been overlooked, or inadequately explored by researchers. Friday 18th May 2018 – Devon Suite, Grand Connaught

Events : “GDPR – Respondents, Research and the Law” – exploring the key issues that may have been overlooked Read More »

Entrepreneurs … Number of budding entrepreneurs plummets

The number of budding entrepreneurs in Britain wanting to launch their own businesses has plummeted, research reveals. Just 14pc of Britons want to start a company, down from 39pc three years ago, according to the survey conducted by high street lender

Entrepreneurs … Number of budding entrepreneurs plummets Read More »

Shopper purchasing confidence hits lowest level in over two years

The number of British shoppers feeling positive about making purchases has hit its lowest level since the second quarter of 2015, according to Nielsen’s latest Global Survey of Consumer Confidence and Spending Intentions. Less than half (47%) felt now is

Shopper purchasing confidence hits lowest level in over two years Read More »

‘Fresh’ Research on Millennial Men  ….  Engage Research

Two thirds of Millennial Men feel brands are important as a way of expressing themselves, new research finds A new study into the hopes and aspirations of so-called Millennial Man – those born between 1987 and 2000 – has found that more than

‘Fresh’ Research on Millennial Men  ….  Engage Research Read More »

Debunking Gen Z … Joint research by VCCPMedia and The Guardian

VCCPMedia  have released research in conjunction with The Guardian called “Debunking Gen Z”. It was commissioned to better understand how young people think and feel about the world they find themselves in and how they differ to their millennial predecessors.

Debunking Gen Z … Joint research by VCCPMedia and The Guardian Read More »