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OTT (over-the-top) Services: It’s an in-home – not mobile – entertainment experience

Latest research from GfK into the UK’s OTT viewing habits has revealed surprisingly low audience numbers on mobile devices. It seems that watching subscription video content on Netflix, Amazon and Now TV is, for now, most definitely an in-home entertainment

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Advertising sector workers waste up to 20 days every year looking for internal support, new research reveals

According to new research undertaken by internal talent engine, ProFinda, employees are wasting valuable work hours looking for support in their roles, as they are unable to identify internal expertise from within their own organisations. This wasted time supports recent

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Research: 74% of marketers now prioritise social for launches, TV drops in importance to sixth / Five by Five

Research unveiled today has highlighted that social media is king when it comes to launching new products: three-quarters of brand marketers (74%) now prioritise social media above TV advertising in their launch marketing plans. The research was commissioned by launch

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