A new report reveals that a fresh approach is needed in the development of advertising and creative campaigns that can successfully target different generations of men. New research findings from CreativeRace, a leading creative communications agency, show that gender perception […]
Bing Ads release research revealing car companies are first to the post during the Euros this year, gaining the highest proportion of searches amongst all brand sponsors. Kia Motors came up top amongst the official Euros brand sponsors, securing 20
inTV, a cooperative group of independent media channels, has revealed from new research carried out by Ipsos that just over a quarter of Europe’s wealthiest individuals are Internationalists. The Ipsos Affluent Survey 2016 reported that of the 52.2 million who
Following the recent UK launch of Android Pay, new MasterCard figures show that one-quarter of UK shoppers intend to use their mobile to make contactless payments in the next 12 months. Despite the relative infancy of contactless mobile payment technology
By using coupons and vouchers, Savvy UK shoppers saved £3.3 billion over the last year, based on new consumer research released by Valassis Limited, the UK’s largest coupon and voucher services provider. Overall, 86 percent of supermarket shoppers use coupons
Research from Valassis Limited reveals UK consumers embrace coupons, save £3.3 billion Read More »
Hotwire write … Want to know whether your C-Suite customer is poring over the FT or Facebook? Got a sneaky feeling that your next campaign might be better off on Snapchat but need the stats to prove it? Not sure
Key findings: Flexible working practices such as hot desking and flexitime are increasing lift waiting times in office buildings Lifts are burning up to 36% more energy than predicted by manufacturers Major companies installing stair promotion and incentivisation schemes to
A survey of 250 British retail decision-makers released today by Global-e, the cross-border e-commerce specialist, reveals that 3 in 5 (60%) retailers have made no business plans whatsoever should a Brexit go ahead in June; a little over a month
No Brexit plans in place for 60% of British retailers, finds research from Global-e Read More »
New research finds that consumers value long-term relationships with brands, and suggests that to maintain this engagement, brands must look further ahead with their marketing efforts. The study was commissioned by OLIVER, the in-house agency specialists, asking 1,000 UK consumers
The latest research from MarkMonitor® reveals that 68% of consumers globally now exclusively book their travel online. However, seven out of every 100 respondents surveyed ended up with plans not in line with their expectations, highlighting a definite need for
Over two thirds of global consumers now book travel exclusively using the Internet Read More »
