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Sainsbury’s

Packaging design agency Parker Williams has redesigned the entire 40-strong range of Rachel’s yogurt

Parker Williams has redesigned the packaging for the entire 40-strong range of Rachel’s yogurts. This is the brand’s first redesign in five years and Parker Williams’ task was to evolve the look to better express the positioning of the genuine

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Brand advocates pointer / Savvy FMCG brands have regarded retailers as a media ‘channel’ for some time

FMCG brands are the kings of Twitter marketing. They thrive on viral content and ride the waves of topical news stories, attracting their most engaged Twitter audience. But are they missing a trick by not taking into consideration a whole

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Argos confirms plans for 10 concession outlets within Sainsbury’s stores

Argos has stepped up its digital transformation by confirming plans for 10 concession outlets within Sainsbury’s stores. The retailer, which makes products from electronics to garden furniture, and the supermarket chain see the partnership as an opportunity to boost customer

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The ‘Top 10 compelling ads’ from high street retailers as revealed by measuring people’s emotions via their facial reactions / @realeyesit

Here’s a story on the ‘Top 10 compelling ads’ from high street retailers as revealed by measuring people’s emotions via their facial reactions. Note: The data is actual measured data – not based on a survey/questionnaire. John Lewis’ “Monty the Penguin”is the most

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6 ‘fresh’ articles about ‘Black Friday Frenzy’

The Dos and Dont’s Of Black Friday And Cyber Monday : VoxPopMe, The Economist, Black Friday Fashion, Sainsbury’s, Shopping Chaos Black Friday started out as something that was only seen in America following the Thanksgiving holiday. However over the past

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