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Smartphones

Mobile penetration falls for first time this decade / IMRG Capgemini Quarterly Benchmark

The percentage of online retail sales made through mobile devices (smartphones and tablets) fell in Q1 2016*, according to the latest results from the IMRG Capgemini Quarterly Benchmark – the first time a decrease has been recorded since tracking started

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“Smartphones will cease to exist within five years” – new research from Ericsson

Many consumers believe smartphones will cease to exist within five years, according to new research carried out by researchers on behalf of Ericsson. The company’s ConsumerLab questioned more than 100,000 customers in its native Sweden and 39 other countries, seeking

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Guildhall Galleries first to roll out Mobikats Beura iBeacon Platform

Award-winning app and iBeacon developer Mobikats Enterprise (www.mobikatsenterprise.com) today announces the successful roll-out of its Beura iBeacon Platform at Guildhall Galleries in London. The installation is one of the first consumer-facing iBeacon installations in Britain and is destined to pave

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Christmas marketing campaigns / Guerrilla marketing, crowd participation, PR and content sharing / Hotcow

The Hotcow articles from theMarketingblog Hotcow is a non-traditional creative agency that specialises in experiential marketing that goes viral. Our campaigns generate buzz through crowd participation, PR and content sharing.  http://www.hotcow.co.uk/ Interested in the latest news, insights and latest thinking

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