Survey: Small-to-Midsize Business IT Budgets Slowly Rising, While New Hiring Stalls Key report findings include: Only 26% of SMBs plan to hire IT staff in the second half of 2012, a 4% decline from earlier this year, despite IT budgets […]
Bob Walczak, VP Mobile Product, PubMatic writes .. Yes, mobile is complex and fragmented between its apps and its WAPs, its platforms and the sheer number of devices that can impact ad delivery. But publishers should not despair or in
Mobile Ad Sales / 89% of people with smartphones are using them in stores Read More »
LoopMe Media has launched a new mobile ad format – a dedicated ad ‘inbox’ that consumers can click to reveal a choice of offers, apps, promotions and branded experiences in one place. The solution has been developed to address familiar
LoopMe Media / The launch of a new social media data powered, personalised ‘ad inbox’ Read More »
Now the dust has settled from the event, the team at Mobile Marketing Live are picking back up with their twinterviews. Join us and @LumataGroup
Amazon has announced the creation of 100 new jobs at its new global Digital Media Development Centre in London on the day of its official opening. Boris Johnson, Mayor of London, visited the site this morning to mark the occasion
With the rapid proliferation of smartphones and other mobile devices, companies contemplating mobile marketing initiatives can no longer afford to sit on the sidelines. Over the course of an important two day event Mobile Marketing Live, more than 100 speakers
Marketingblog exclusive .. By Matt Hollingsworth, Managing Account Director, Acxiom Even though the advent of social media has fuelled a boom in data volumes over the last few years, the term ‘big data’ has only become a conversation piece in
BIG data – a five step plan can generate quick wins by Matt Hollingsworth, Acxiom Read More »
Creating consumer shopping profiles where the consumer chooses to give brands access to their personal data and shopping habits will enhance the shopping experience for all. This is the view of Dr. Alexey Andriyanenko, co-founder and director of mobile shopping innovator Shopitize
New research out from Google, working with market analysts Ipsos and Sterling Brands, puts some hard numbers behind the often-noticed trend of how people in the U.S. are using a combination of phones, tablets, computer and TVs to consume digital content.
New Google study / If Content is King, Multiscreen is the Queen Read More »
No mobile website? You’re probably turning customers away If you still don’t have a mobile-friendly version of your website you’re most likely turning away potential customers without knowing it.
Are you turning away potential customers? Read More »
