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Social Media

“Comment piece on Facebook boycott” .. Bill Portlock, Marketing Metrix

By Bill Portlock, founder and CEO, Marketing Metrix The Facebook advertising boycott, which has already seen 160 companies suspend campaigns from the social media platform, is gathering pace. Unilever has become the latest major brand to pause advertising on Facebook, Instagram […]

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How to create an effective social media strategy

Social media is one of the best tools for free advertising the world has ever seen. With the potential to connect to millions of people around the world for free, a good social media strategy is vital for any business

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Is social media good for your business? Discover how it can help your company

In today’s fast-paced, digitised world, we’ve come to rely on social media for many things. Whether we’re keeping in touch with old school friends, building a career as an influencer, networking within our own industry or following our favourite celebrities.

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Online marketing no-nos : when social media just becomes so-so media

When you first launch your business into the vast world of social media, it’s exciting. Getting your first business link and seeing your number of followers rising and people engaging with your posts is strangely satisfying. However, what happened next?

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