Siemens, the global engineering company, launched its new brand positioning in the UK at the 2016 International Festival of Business (IFB). Developed by Ogilvy & Mather, the new positioning – ‘Ingenuity for life’ – will be launched through press, PR, […]
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Twitter has Unveiled Twitter Engage, a new, standalone app to help popular creators interact with their fans and grow and retain an audience. Twitter Engage will provide influential creators with an easy way to monitor engagement and offer new analytics
Twitter Unveils Twitter Engage, New App to Help Creators Grow & Retain Audience Read More »
High street retail brand John Lewis is the most sought-after employer among professionals in the UK, according to a new ranking released today by LinkedIn, the world’s largest professional network. Based on analysis of the billions of actions of 20
Nielsen Marketing Cloud Enters Europe to Help Regional and Global Marketers Make Big Improvements in Omnichannel Marketing Performance Nielsen today launched its Nielsen Marketing Cloud in Europe enabling regional and global clients to dramatically improve marketing outcomes and reduce media
Research : Nielsen Marketing Cloud grows its global footprint Read More »
If you are looking for expert comment on Microsoft buying LinkedIn. Mark Skilton, of Warwick Business School is a Professor of Practice in the Information Systems & Management Group and researches technology ecosystems around defining value and monetization. He is the author
Copa90 has created the ultimate Euro 2016 Guide for fans as a Facebook Messenger chatbot. The Facebook Messenger bot is a first for Copa90, and is designed to house all the key information and news that every fan needs to
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For the first time Vimto has shifted its TV ad spend online, with a significant investment into Snapchat to support the launch of its new teen-focused Vimto Remix brand. In a campaign planned and bought by MEC Manchester and with
FMCG : Vimto shifts TV spend to Snapchat / Comments from Emma Hunt and Nola Calladine Read More »
Hotwire write … Want to know whether your C-Suite customer is poring over the FT or Facebook? Got a sneaky feeling that your next campaign might be better off on Snapchat but need the stats to prove it? Not sure
Thomas Cook Airlines launched its latest digital campaign #CatsOnAPlane today, as part of a wider advertising initiative to highlight the airline’s belief that customers “deserve better” when flying on their hard-earned holidays. Created by creative and digital agency Catch, #CatsOnAPlane sees a
Catch launch Thomas Cook Airlines’ new digital campaign #CatsOnAPlane Read More »
If you’re like a lot of social media marketers, you will spend a lot of time searching for content to post on social media. This is often referred to as ‘content curation’ and we’ve spoken to marketers who spend up
