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Social Media

‘Four Building Blocks of B2B’ and how they aid the “surround the customer approach

At ABM’s Annual Conference on April 29, Jack Griffin talked about the Four Building Blocks of B-to-B and how they aid the “surround the customer approach” of b-to-b. “The customer is now the center of the realm,” said Griffin. “We

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How social media is changing brand building

When asked about brand building strategies, marketers in a recent Forrester survey said that search and social media were neck-and-neck. But overall, it’s clear that social media is having a big impact. Digging a little deeper we see that online

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Smarter Emails, Mailvivo 2 : Who else wants to deliver multiple versions of a single email based on the interests of subscribers? / Mark Gooding

After launching our new newsletter for theMarketingblog we thought it would be very useful to our readers if we featured Mark Gooding of Mailvivo (our newsletter partner) in a special five part information series. Mark will concentrate on various pointers on how

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How to take your multichannel marketing to another level / Mark Gooding, Mailvivo

Editor …After launching our new newsletter for theMarketingblog we thought it would be very useful to our readers if we featured Mark Gooding of Mailvivo (our newsletter partner). Mark will concentrate on various pointers on how you can take your multichannel marketing

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Is Facebook a good investment? / Is Mark Zuckerberg experienced enough to be chairman and CEO of a $90bn company?

Dr Mariann Hardy, social media expert and academic from Durham Business school examines Facebook’s future ahead of Friday’s IPO: Is Facebook a good investment? There is a history here going back to the first  Dot.com bubble in the late 1990s

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