Christmas is only round the corner and many brands and agencies are getting ready to launch exciting and engaging promotions in time for the festive season. However you should bear in mind that this is a busy time of year […]
Ten top tips for a successful festive promotion : PromoVeritas Read More »
Cloud IQ are the conversion optimisation experts. For 3 out of every 5 businesses with an online presence, the Conversion Rate Optimization or CRO is absolutely crucial to their marketing strategy. It may be the case that a company’s web
How to optimize the conversion ratio … Cloud IQ Read More »
Although brands have been running exciting consumer prize promotions for over 50 years, with the rise of social media, and the increase in cross-border brands, central marketing teams are often tasked with creating promotions in many different countries and they
A look at the laws of running prize promotions in Spain …. PromoVeritas Read More »
Hollywood actress, director and producer Jennifer Aniston makes a return to the Emirates A380, and makes a new friend, in a new global digital and TV advertising campaign for the world’s best airline*. The advert builds on the success of
Jennifer Aniston makes a new friend on Emirates Read More »
A recent ASA ruling has highlighted the widespread problem of celebrities and bloggers breaking the rules when it comes to promoting brands on social media. Complaints were made concerning a tweet posted about Alpro yoghurt by TV presenter AJ Odudu
LinkedIn, the world’s largest online professional network, today announced the launch of a new international B2C and B2B marcomms campaign designed to drive awareness of its ‘Jobs’ function and support engagement amongst its global members. The content marketing-led campaign –
LinkedIn launches international marcomms campaign with John Lewis and ASOS Read More »
If you can get your head around social media in a consumer environment such as venting one’s disquiet over Twitter when a service provider messes you about, why is it a struggle to see that there is a place for
Raise your Email Marketing game with these 21 really amazing examples We promise we’ll share 21 truly fantastic examples with you! And we will. But before that, just one question: “What determines the success of Email Marketing?”
E-goi : What is the one thing that determines the success of your email marketing? Read More »
It is increasingly being brought to our attention by consumers that promoters are failing to follow the CAP Code and publish their lists of winners. Compers News recently ran an investigation into brands such as Sainsbury’s that are ignoring public
Are you breaking the rules when it comes to your winners? / PromoVeritas Read More »
LinkedIn is today launching conversion tracking – a set of capabilities set to transform how marketers measure campaign successes and boost ROI across the platform. Built into its Campaign Manager system, conversion tracking will allow marketers across the world to
LinkedIn announces new conversion tracking capabilities to help marketers boost ROI Read More »
