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Social Media

Brands with active social presence ‘more human’, Trustpilot research reveals

Social media platforms provide businesses with a huge opportunity to improve consumer trust, according to new research by Trustpilot, the global online reviews platform. Over a quarter of respondents (29%) say brands that are active on social media are more […]

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3 very successful Snapchat promotions … H&M, Burger King, Mondelez / PromoVeritas

[From PromoVeritas] .The rise of social networks such as Facebook, Twitter and Instagram has revolutionised the way promotions are run. They enable campaigns to be launched quickly, cheaply and easily in just about any country of the world. Until recently

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“8 top tips for outstanding on-pack promotions” / PromoVeritas

On-pack promotions can create the kind of customer engagement that most CEO’s dream about. And this is why some promoters run the same promotion time after time with great success.  The only problem is that they are incredibly easy to

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MEC Wavemaker and evian get fans talking with the daily return of #wimblewatch

MEC Wavemaker and evian are appealing to the inquisitive streak in Wimbledon fans’ with the return of the award winning #wimblewatch campaign, which this year watches people reacting to the action and packages the results into a daily three-minute film.

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