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Somo

All about Arena, Betfair, Rugby World Cup Sevens, AIG, Somo, Audi Vision

Arena has won the £15m consolidated European and UK media planning and buying account for Betfair, following a competitive pitch. Having worked on the offline UK media account last year, the total re-pitch consolidates the entire European and UK offline […]

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“Most of us touch our phones more than we touch our partners” / Ed Chater, Somo

Inviting Users to Create Lasting Mobile Relationships Today’s post comes from Ed Chater, VP Media Operations at Somo , a full service mobile marketing company. Ed heads up Somo’s mobile media operations, driving efficiencies for clients and defining industry best practices.

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John Owen of Mobile Marketing Magazine talks about the various events and media they are producing

John writes .. On the 29 November the Effective Mobile Marketing Awards will be taking place at the London Film Museum. Global Brands and Agencies battle it out for the 19 awards. Seats are selling fast and we have a

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PC World, Thomson and BHS are among 20 top retailers with no tablet and smartphone apps or sites

Somo, (www.somoglobal.com) the largest independent global mobile marketing agency, has today released research into the mobile-readiness of the UK’s top 100 retail brands.

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