Business intelligence specialist SPA Future Thinking @SPAFutureThink and ITV won this year’s Best Use of Research and Evaluation award at Wednesday night’s prestigious UK Sponsorship Awards, held in London. Now in their 20th year the UK Sponsorship Awards @SponsNews recognise […]
Awards / ITV and SPA Future Thinking win UK Sponsorship Awards for best research paper Read More »
Join SPA Future Thinking on Wednesday 1st May at 11.00am for a webinar on Tomatoes and Transsexuals: The social reality of everyday life. Jon Priest, CEO will guide you through an intriguing session on tomatoes, transsexuals and how to be disruptive!
Providing credible and clear benefits of your products is vital. Claims can be used for grabbing attention on shelf, providing a key USP, influencing purchase and re-enforcing loyalty. SPA Future Thinking
Claims about your product provides a strategic route to driving brand value and sales Read More »
John Whittaker of SPA Future Thinking writes .. As sponsorship becomes more and more prevalent and consumers become more and more savvy to its purposes – getting it right is increasingly important. Get it wrong and you can expect a torrent
Can the wrong sponsorship actually do more harm than good? / SPA Future Thinking Read More »
See-Me provides an uninterrupted and unedited visual diary of consumer life by tracking where respondents go, what they do and what they are exposed to through a range of different cameras, be it video, motion sensor, or fish-eye camera. Cameras
SPA Future Thinking has launched a second ethnographic tool, See-Me, designed to link and understand consumer attitudes to their actual behaviour.
SPA Future Thinking unveils consumer attitude ethnographic tool Read More »
John Whittaker of SPA Future Thinking writes … Understanding your brand’s value and that of your competitors is vital to minimising risk and identifying potential.
Emma Bennett, Marketing Manager at SPA Future Thinking reports…Our new mobile ethnography methodology bridges the gap between consumers’ actual and reported behaviour.
Mobile ethnography – bridging the gap between actual and reported behaviour Read More »
