The campaign is built around the “key stages” of Christmas with the first execution focusing on stocking up and planning ahead, and a ‘Clubcard Christmas exchange’ offering. Watch the video Creative by newly appointed ad agency Wieden & Kennedy features […]
Comet is on the brink of going into administration as early as Thursday putting 6,000 jobs at risk and continuing the carnage on the British high street. Owner Opcapita won’t make money by selling the shop sites as they, and
Rostrum Research, the independent market research consultancy, has today published a new study revealing that only 11% of British consumers trust retailers more than High Street banks to handle their financial affairs.
New entrants are looking to shake up the UK financial services market Read More »
Larchwood Foods, the company behind the Mr Hugh’s brand, is announcing a significant investment in the sector. With new listings confirmed in Tesco and Asda, the firm is launching an intensive marketing campaign designed to drive consumer demand for cold
It’s battle stations and Tesco are fighting back hard. Check this new mini ad.
A top-rated digital and creative media agency made a big impact at a prestigious awards ceremony when it saw off competition from top names such as Tesco and O2 to win the accolade of Best Use of Online Video.
NÜKO’s viral campaign video beats host of big names to win award Read More »
We at theMarketingblog were particularly interested in this ‘fresh’ story from the US. These guys are puzzled about the fact that two of the largest retailers on the planet decided to sit ebooks out? More to the point they ask why
What does Tesco know about ebooks that the boys over the water don’t? Read More »
“Took 18 boxes of condoms and randomly put them in people’s trolley’s when they weren’t looking” Letter from Tesco. Dear Mrs. Marsh, Over the past six months, your husband, Mr Joseph Marsh has been causing quite a commotion in our
Paul Simons writes .. When I saw the news Tesco had appointed Wieden & Kennedy to handle their £110m ad account my first reaction was ‘interesting and surprising decision’. The smart money would have been on Tesco hiring one of the
An inside track on why Tesco have hired Wieden & Kennedy and TAG Read More »
On Monday 30th July, leading independent marketing communications agency MBA will help the UK Trade & Investment (UKTI) position the UK as the world’s leading creative hub at the Global Business Summit.
All about MBA, Firefly Mobility, Crane.tv, BrightEdge Read More »
